Things have changed since the 1970s and 80s, when The New York Times Magazine was a “catch-all for ads” from small local antiques stores to big national luxury campaigns like Chanel, the magazine’s editor Hugo Lindgren told a Columbia University audience last night.
… “At the moment we have a real problem: we do not have a separate iPad app, and our presentation on the New York Times app is not good enough … When I got there, we had a budget to create our own app. Literally, we were about to hire our own people and the budget disappeared. And I got pretty focused on the magazine, on the print magazine, because that’s where we needed a lot of attention. And I probably kind of blew it a little bit not fighting that hard enough, and we’re going to get that restored.”