Sensing a shortage in local online video, newspaper groups and a handful of vendors are moving to fill the void.
A nascent field of newspaper video networks is emerging both within newspaper groups and alongside them. For their part, newspapers see an opportunity in the dearth of video content among many local news sites, and they’re chasing the number of views and the lucrative pre-roll revenue that go with them.
On this open field, newspapers are further emboldened by the increasingly affordable video technology to produce their own content along with the revenue share opportunities in pushing that content out beyond their own sites. Among these emerging networks, the players and their business models are varied, ranging from the Associated Press and Gannett to smaller third party bootstrappers looking to root and grow quickly while the contestants are still few.