From Paid Content

Many newspapers and magazines have already created accounts on Pinterest, and it’s not surprising they’re thinking about other ways to get readers to share their content. This week the New York Times Research & Development Labs launched a new tool called Compendium, which lets readers “use articles, imagery, videos, and quotations to tell your own stories using New York Times content.” A good comparison might be Storify for a single source’s content, or Pinterest with more text.

Users sign in with Facebook or Twitter, add the Compendium bookmarklet to their browser and then create a collection with a title, description and choice of format — standard, timeline or gallery. They can then add NYT content to that collection. When you click on the bookmarklet from an page on the New York Times site, a Pinterest-like box pops up with options to add the entire article, a quote, or images or video. You can share finished collections on Twitter or Facebook.

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