Young Americans may not buy many print newspapers, but they do enjoy a “print-like” reading experience.
A joint survey of news consumers from the Pew Research Center and The Economist found that 60% of Americans under the age of 40 prefer a traditional, print-like news reading experience on tablets, free of interactive components like audio and video. Those older than 40 expressed similar preferences.
The same appears to be true for consumers of lifestyle magazines. At Mashable’s Media Summit late last month, Hearst President David Carey said readers favor a conventional reading experience on tablets like the iPad.