From Poynter
The Belgian publishers trade group Newspapers Work released an ad at Christmastime purporting to show the power of the printed word: They provided advertisers with a car and driver and then tried to freak them out. None looked up from their papers, even when presented with a flaming jogger, men playing golf on a median strip or a trouserless driver.
"To catch people’s attention and hold on to it? That’s what newspapers do,” the ad says.
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