From Capital

Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like bloggingInternet TV and magazines.

It’s a strategy meant to broaden the consumer appeal of the financial-news and information service, while staking its reputation as a multi-platform media outlet for the future.

But there’s one part of the operation that is decidedly Jurassic by comparison: Its website.

At a glance, Reuters.com looks as prolific and well-designed as the homepage of any news orgnization with resources as its disposal. But fundamental inefficiencies lurk beneath the surface.

The most egregious of these is the difficulty of inserting hyperlinks, people who know their way around the back-end told Capital.

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