Richard Gingras says that at this moment in journalism, “transformation” is a four letter word.
Gingras, the head of news and social products for Google, spoke to a group of journalism professors at last week’s Scripps Howard Journalism Entrepreneurship Institute event at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Fifteen instructors from around the United States came to Phoenix to “learn principles of journalism entrepreneurship.”
Gingras stressed that old models for revenue, content and storytelling need to be completely rethought, rather than merely transformed, in order for the news business to thrive in the digital age.
“As long as one thinks transformationally, you limit your capabilities because you limit yourself,” he said. “… It doesn’t work. Worse than not working, it becomes self defeating. … We really do need to rethink everything.”
Rather than focusing on transformation, he said, journalists should be focused on invention.