NBC News has shut down EveryBlock, one of the early pioneers of data-driven hyperlocal community news and information.
The decision took effect today. Vivian Schiller, senior vice president and chief digital officer of NBC News, told me today by email: “[EveryBlock] is a wonderful scrappy business but it wasn’t a strategic fit with our growth strategy and — like most hyperlocal businesses — was struggling with the business model.”
I asked Schiller about the questions many are raising online — why not turn over EveryBlock to another operator or give supporters a chance to keep it going? She answered: “I understand that the Everyblock community is disappointed. So are we. We looked at various options to keep this going, but none of them were viable. It was a tough call to make.”