From The NNA:
Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information. The survey was conducted in small U.S. towns and cities where the circulation size of the local newspaper was 15,000 or less.
The survey was conducted for the National Newspaper Association by the research arm of the Reynolds Journalism Institute at the University of Missouri School of Journalism. This is the survey’s seventh year.
NNA President Merle Baranczyk, publisher of the Mountain Mail in Salida, CO, said the survey shows that without a doubt, people read their community newspapers.
“The numbers are self-evident. They indicate the level of connectedness people have with their community newspaper,” Baranczyk said. “From year to year, the studies have shown that people believe in their local papers, for the news they need and the advertising they rely on.”
Since 2005, NNA has done research on how people read and what they think about their local newspaper. Results have been consistent over the years, even as sample and community sizes have been adjusted slightly.