Do news viewers think the term “breaking news” has meaning anymore? Or have TV stations, in an attempt to convey urgency about their newscasts and their coverage, abused it and in the process cheapened both?
Search “breaking news promos” on YouTube, and you’ll find there’s no shortage of TV stations trumpeting the phrase. Even national and international news organizations can’t resist.
But search “breaking news is a gimmick,” and the only example that pops up is this one from WDRB, Block Communications’ Fox affiliate in Louisville, Ky. (DMA 48).
The spot makes the point that the term “breaking news” is a lie, an advertising trick, a gimmick, and that what’s labeled as “breaking news” is seldom actually breaking and quite often, isn’t even news. It goes on to declare that WDRB never uses that term, since its coverage is governed by good solid journalism, not deception.