USA Today publisher Larry Kramer tells his employees that an edition of USA Today will go inside four Gannett papers starting Oct. 6. The papers involved in this pilot project — dubbed the Butterfly— are the Indianapolis Star, Rochester Democrat and Chronicle, Appleton (WI) Post-Crescent, and Fort Myers News-Press.
“By partnering with our local markets, it helps us expand our circulation and allows our local partners to focus more on the regional coverage that their readers want,” writes Kramer. “This pilot is an example of our unique ability to test innovative concepts as part of the Gannett portfolio.”
Read his memo after the jump.