Newspapers continue to produce diverse content across multiple free and paid platforms; advertisers want these print and digital channels audited.
Recognizing these trends, the AAM board in July discussed removing verified digital circulation from the membership eligibility calculation or eliminating the paid circulation requirement entirely, which requires 70 percent of a daily newspaper’s distribution to be paid.
Because this would require changing AAM bylaws, newspaper members participated in an advisory vote about these issues. The results showed:
- Approximately 80 percent of U.S. and Canadian newspapers supported eliminating digital verified/qualified editions from the eligibility calculation.
- While nearly 80 percent of Canadian newspapers supported eliminating the paid circulation requirement entirely, just more than half of U.S. newspapers agreed.
Considering the results of the advisory vote, the AAM board has unanimously agreed to eliminate digital verified/qualified copies from the membership eligibility calculation for U.S. and Canadian newspapers. This is effective with the current reporting period ending Sept. 30, 2013.
The board has not yet reached a final decision to eliminate the paid circulation requirement for newspaper membership. It will continue to consider the issue at its meeting in November.
Newspapers should contact their Publisher Relations manager with questions about their membership eligibility.