Circulation in September 2013 rose at The New York Times, flattened at The Wall Street Journal and skyrocketed at USA Today, according to figures released Thursday by the Alliance for Audited Media. AAM is no longer releasing lists of the nation’s largest newspapers, citing “the change to comparative five-day averages” as more newspapers change their print publishing schedules. In fact, the new figures make many comparisons challenging.
Take USA Today, whose average Monday-Friday circulation rose an eye-popping 67 percent in September 2013, from 1,713,833 the year before to 2,876,586. Its print circulation, however, fell 19 percent year-over-year. USA Today’s averages include 1,545,364 digital replica and non-replica editions, up 1,690 percent from the 86,307 it counted in September 2012 (not to mention 14,357 branded editions).
The New York Times’ average Sunday circulation rose nearly 14 percent over the year before. Average Monday-Friday circulation rose nearly 18 percent, from 1,613,865 to 1,897,890. But print circulation fell 2 percent year-over-year on Sundays, and nearly 6 percent on weekdays.