By Nancy Lane, President, Local Media Association
A major snowstorm didn’t stop newspaper executives from all over the state from attending the annual convention of the Ohio Newspaper Association.
One of the opening sessions took a look at digital agencies. GateHouse Ventures President Peter Newton (left in picture) provided an update on Propel Marketing, the digital advertising agency launched by GateHouse Media a few years ago.
Propel launched as a standalone business in 2011. At the core of their business model is SEM, SEO, website development and mobile sites. Their value proposition is “to provide digital marketing solutions by trusted local experts.”
Training is critical to their success. They currently employ three full-time trainers at Propel.
They offer three main product types: “Presence,” “Get Found” and “Engage.” “Presence” is website development (desktop and mobile), data directory listing and cleansing. “Get Found” includes search, display, call-tracking, SEO, and reputation management. “Engage” includes social DIY, social marketing management and email marketing. Propel recently built their own in-house dashboard to provide meaningful data back to their clients.