From the National Newspaper Association
Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association’s most recent newspaper readership survey.
NNA, founded in 1885, represents 2,200 members across the U.S. Its mission is to protect, promote and enhance America’s community newspapers. Most of its members are weekly or small daily newspapers in smaller or niche communities.
The survey noted that more readers are using mobile devices to shop, read and communicate. The number with smartphones jumped from 24 percent to 45 percent and 39 percent said they used the phones to access local news.
Newspaper websites remained the leading provider of local news, followed distantly by a local TV station’s site and then by national aggregators, such as Google and Yahoo.
The annual NNA Community Newspaper Readership survey was completed in 2013 in partnership with the Center for Advanced Social Research of the Reynolds Journalism Institute at the University of Missouri. Surveyors reached 508 households in communities where a local newspaper of circulation of 15,000 or less served the communities.The survey began in 2005. It has consistently shown the community newspaper to be the information leader in smaller communities.
Trust in the local newspaper remains high, the survey found.