A cross-section of publishers attested to the success of their digital subscription models at the Newspaper Association of America’s mediaXchange here on Tuesday, even if the executions varied widely.
Ray Pearce, VP of consumer marketing at The New York Times, says that by the end of 2013, the paper had hit 760,000 digital-only paid subscribers. “We’re finding that meter still works for us,” he says of the 10-story-per-month limit on free access.
Pearce also indicated the Times was about to release some new products including the already-announced NYT Now, which is geared to readers looking for a lower price option. New verticals around opinions and cooking are also in the works, he says, and the paper is increasingly looking to new product development on mobile, where it sees consumption growing.
It has also found success with audience segments including educators and students and corporate and group sales, he notes, along with hotels offering a “digital amenity program” enabling Times access for guests during their stays, he says.