The E.W. Scripps Co. is deepening its ties to Cincinnati’s entrepreneurial community by hiring Twitter executive J.B. Kropp as vice president of digital strategy.
Kropp led Twitter’s sales initiatives with Procter & Gamble Co. for the last three years. He is active in Cincinnati’s startup community and is a co-founder of the Brandery startup accelerator in Over-the-Rhine. He joined Scripps June 23 and will oversee the company’s digital entrepreneurs-in-residence team.
“J.B. is such a great fit for Scripps,” said Adam Symson, chief digital officer for Scripps. “With our aggressive digital media strategy, we needed a true innovator who could lead new business development from its conceptual design, through development and all the way through execution to long-term stability. I firmly believe that his experience on both the creative and strategic sides will help us drive significant and exciting business and product development.”