Daily news meetings are an important place for editors to emphasize priorities.
If a morning meeting focuses on the next day’s newspaper, that will be the focus of the staff’s energies. A digital news outlet should place the focus, especially in a morning meeting, on plans and results for digital content. Don’t critique the morning paper (or, if you must, critique it briefly at the end of the meeting). Instead, you should discuss what’s resonating this morning with your digital audience: What’s getting strong traffic? What’s generating comments on your site or your Facebook page or on Twitter? Do you have plans (or should you make them) for advancing those stories through the day?
If you have projection capability in your conference room, show the site and/or your Facebook page and/or your analytics page(s) on the screen to aid in the discussions.
Discuss digital coverage plans for the day: What video are you shooting? What stories might you be able to supplement with YouTube videos? What stories provide good crowdsourcing opportunities, and how should you pitch them to the community? What are photo gallery opportunities, and are you planning to shoot them (and/or to seek community photos)?
What events will you be covering live this day (and the next)? Will you be live tweeting them, live blogging, live streaming or some combination? Are you planning a live chat about an event or timely issue (or should you)? Discuss what you’re promoting (or will promote later in the day) on social media.