ONA Webinar: New Tools for Building Audience & Revenue


  • Jackie Reau

    Presenter: Jackie Reau, GameDay Communications, Cincinnati

  • Date: April 24, 2 p.m.
  • Format: Webinar, which should last between 60 and 90 minutes
  • Cost: $45 for ONA members, $55 for non-members, $25 for students
  • Who should attend: Anyone interested in the tremendous potential of social media and event marketing to build brands, increase audience share and grow revenue across multiple platforms.
  • Registration is now closed.

In this webinar, Reau will build upon her highly-rated program at the 2012 ONA Convention in which she used specific examples from Ohio newspapers and websites and also provided actual metrics on how you can determine if your social media campaign is a success that you can turn into dollars. Find out what a Facebook “like” or a Twitter “follow” is really worth to you and your advertisers!

Jackie Reau is CEO of Game Day Communications, a sports and entertainment communications firm that she co-founded in 2002 with former ESPN Anchor Betsy Ross. Reau who has more than 20 years experience, specializes in media relations, social media strategies and crisis communications management. Her career also includes stints at The Christ Hospital and the Cincinnati Art Museum. Reau is a graduate of the E.W. Scripps School of Journalism at Ohio University and is currently pursuing a master’s degree in Sports Administration from Ohio University.

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