Multimedia Ad Sales
March 26, 2008
Ohio University Pickerington Center
Who Should Attend
- Print & online ad managers
- Print & online sales reps
- Sales support staff
The Program
8 - 9 a.m.
Registration and Continental Breakfast
9 - 10 a.m.
Overview of Current State of the Industry
Blinder will present the latest research and trending available on the local newspaper Web audience, U.S. Web usage, online ad revenue and technology advances.
10 - 10:45a.m.
The Basics of the Media
How the online medium works, how we track readership, our rates and more.
11 - Noon
Overview of Best Practices for Online Infrastructure
Blinder will offer a comprehensive overview of global “best practices” in actual strategies being implemented for staff infrastructure and compensation, methods currently being adopted for multimedia pricing and packaging and more.
1:00 - 2:30 p.m.
Best Practices of Newspaper Online Deployments
Over twenty-five, actual, successful, local online sales programs will be featured and dissected.
2:45 - 3:15 p.m.
Ads that Work
3:15 - 4:30 p.m.
Making the Sale!
The top 10 “features and benefits” of newspaper online advertising, the elements of the proper multimedia proposal and more.
There will be a one hour break for lunch. Lunches provided by ONA.
The Instructor
Mike Blinder started fresh out of college as a disc jockey who eventually became a sales manager for a group of radio stations. Afterwards, he went on to manage television and radio groups until Guy Gannett Communications asked him to help launch their online division for their Newspaper and TV holdings. From there Blinder’s career blossomed, moving on to consult with companies of all sizes all over the world on multimedia sales strategies. Today over 350 media companies worldwide are clients of Blinder’s company. The Blinder Group is a Florida-based firm that assists in maximizing revenues for its clients through effective on-site sales training programs. Gannett, Morris Hearst, Media General, CanWest, Quebecor, Media News Group, Scripps and The New York Times Regional News Group are just a few of the companies that avail themselves of Blinder and his team of “street fighting” multimedia specialists who are experts at training traditional sales people on how to embrace new media sales. One of Mike’s mottos is “train in the car as well as the classroom,” which means that Mike’s company has made thousands of sales calls on small, medium and large advertisers in a “four-legged” sales call setting with traditional ad reps closing millions of dollars of new business for client media companies all over the world.
The Facility
Located in a suburb just east of Columbus, the Pickerington Center is a 15,000-square foot state-of-the-art facility. It features six ergonomically-designed classrooms equipped with technologically advanced instructional equipment. The site backs up to a wooded area and creek, a view that can be enjoyed from one of three lower-level patios. The center is a 12-15 minute commute from downtown Columbus or the airport. It has ample parking and many nearby hotels and restaurants.
Directions
The Ohio University Pickerington Center is located about 10 miles east of downtown Columbus.
Take I-70 East to Pickerington exit #112A (State Route 256)
Proceed on State Route 256 for one mile (you can only go one way off this exit, south)
Turn left (at third light) onto Stonecreek Drive (US Bank on the corner)
Proceed a quarter-mile to Pickerington Center (on right)
Ohio University Pickerington Center
12933 Stonecreek Drive, Room 10
Pickerington, Ohio 43147
There will be two buildings that look alike — 12933 is the building on the left.
Nearby hotel:
Hampton Inn, Pickerington
1890 Winderly Lane, Pickerington, Ohio 43147
(614) 864-8383
Training session questions?
Susan Bazzoli, Manager of Administrative Services:
sbazzoli@ohionews.org