Wednesday, Oct. 8, 2008
Online Webinar 2-3 p.m.

Who Should Attend

• Publishers
• General Managers
• Editors
• Ad Directors
• Sales Reps
• Web Site Personnel

The Program

Your $50 registration fee will bring you:

• The latest consumer statistics for online video
• The latest projections for online video advertising growth
• Market-by-market revenue opportunities for selling video
• Best practices in online video

Borrell Associates’ frontline and fact-grounded researchers have actively studied one of the hottest ad products on the Internet – local online video. If you seek unprecedented insight into one of the best sources of traffic and revenue for your Web site, this Webinar is it!

You’ll learn just how crucial online video is for your bottom line, and how important it will be down the road. You’ll discover which methods of monetizing online video work well — it might be pre-roll, sponsorships, post roll, video-on-demand commercials or something new. You’ll hear not only how to use video content well to attract the most advertisers but also what brings you the most page views.

You’ll leave this Webinar armed with the video statistics that matter to you, as well as examples of market-by-market revenue opportunities and best practices of sites that have grown phenomenally through video.

System Requirements

Required for PC: Windows 2000, XP Home, XP Pro, 2003 Server, Vista

Required for Mac: OS X 10.4 (Tiger) or newer

The Instructors

Peter Conti Jr., senior vice president of Borrell Associates, has been engaged in traditional and online business start-ups for more than 20 years. After selling a retail business in late 1996, he began work in Richmond, Va., on one of the first e-commerce marketplaces for a 1,000+ member local merchants association. Conti joined Landmark Communications Inc. in 1998 to develop and manage the highly successful Richmond.com Web site. He has also served as director of interactive media for Media General’s Publishing division with shared responsibility for the online convergence effort of publishing and broadcast sites. Peter has been an adjunct professor at Virginia Commonwealth University’s School of Business teaching Global Internet Marketing. He attended the International Studies program at the University of Lund, Sweden, and holds a bachelor’s degree in Radio, TV & Film from the University of Maryland.

Kimberly Greenwell, Internet sales trainer for Borrell, started her career in media sales while receiving her degree in broadcasting and electronic media at Eastern Kentucky University in Richmond, KY. While at EKU, Greenwell began working as a sales representative at the University’s Eastern Progress newspaper and then as a paid intern at Landmark Community Newspapers. During her junior year, Greenwell began working as an account executive for WGRB-34, a WB affiliate. Working only three days a week, she quickly became their top biller. After graduation, Greenwell went back to Landmark Community Newspapers as a regional sales representative. Missing the fast pace of the broadcast world she shifted to WAVE 3-TV where she was an account executive for close to 7 years. During her tenure at WAVE, Greenwell found a niche in interactive media where she was the top performer in Internet sales from 2002 to 2007.

Borrell Associates

Borrell Associates is a research and consulting firm that tracks local advertising and helps online companies develop executive strategies. Their focus is on interactive advertising and marketing, their primary strength being fact-based analysis.

Borrell produces industry-related reports, offers revenue benchmarking for local Web sites, gives presentations to companies and trade associations, and provides consulting services.
Borrell Associates has worked with over 20 Internet companies and 200 local media sites (newspaper, TV and radio) over the last seven years. Their work focuses on helping your company grow local advertising revenues exponentially rather than incrementally.

Borrell’s employees and analysts have worked in pure-play Internet companies, run media Web divisions and possess hands-on experience providing an understanding of the business that other consultants rarely provide.

Special Registration Instructions

The registration fee is $50. Register online here and you will receive a link to the Webinar’s Web site where you must sign up to receive your log-in information.

The Webinar will be conducted through GoToMeeting.com.

If you have any questions, contact Sue
Bazzoli, ONA manager of administrative services:
Tel: (614) 486-6677
sbazzoli@ohionews.org