April 21, 2010
11 a.m. – 12:15 p.m. (Eastern Daylight Time)
Dimdim.com

Who Should Attend

• Publishers
• General Managers
• Editors
• Ad Directors & Sales Reps
• Online Staff

The Program

A newspaper is not simply a “general circulation” or “mass media” product anymore. With the evolution of newspaper websites, handheld devices and new habits, there are new audience models for publishers, editors and salespeople to track if they are to be successful. As one of the leading experts in this field, Barbara Cohen will help webinar participants with details on:

• Market segmentation
• Turning demographic numbers into the nine consumer “Lifestages”
• How age & presence of children help define “Lifestage groups”
• Strategies to reach these groups
• How use of smart phones and mobile devices is changing strategies

This 75-minute format will also provide ample opportunity for questions from the participants.

The Instructor

Barbara G. Cohen, President & Founder, Kannon Consulting

Throughout more than 30 years in marketing, strategy and consulting, Cohen has helped clients to identify ways to grow their businesses through Outside-In strategies. Barbara began her career with Procter & Gamble in brand management, where she extended a new brand, relaunched an established brand, and introduced a new product into the marketplace. She joined Booz Allen Hamilton in 1982 and was elected to its partnership in 1988, focusing her efforts on marketing and strategy practice areas. Barbara left Booz Allen Hamilton to become a senior partner at The Cambridge Group. There, she built a Marketing Strategy practice from the ground up. Two years later, Barbara left to form Kannon Consulting. She has published over fifty articles in business and industry journals, including The Journal of Business Strategy, American Demographics, Presstime, Coca-Cola Retailing Research Council, Editor & Publisher, IDEAS Magazine, The Shelby Report, and The Digital Edge. She is also a sought after speaker in the industries she serves, having presented at conferences and symposiums for the Newspaper Association of America, American Demographics, National Retail Federation, Food Marketing Institute, American Press Institute, Inland Press Foundation, and the International Newspaper Marketing Association World Congress. Cohen attended Pennsylvania State University and graduated Phi Beta Kappa with a Liberal Arts degree. After graduating, She worked in a corporate planning role at Sperry Univac for almost two years before matriculating at the Wharton School of Business, where she earned her M.B.A. Cohen currently serves on the Advisory Board to Penn State’s Business Minor in the School of Liberal Arts and on the Executive Leadership Committee of the Chicagoland “Go Red for Women” campaign of the American Heart Association.

Kannon Consulting

Kannon is a strategy and marketing consulting firm helping clients identify growth opportunities in a changing marketplace. Kannon builds Outside-In frameworks for clients reflecting customers, competitors, channels and technology to create insight for winning strategies. Kannon is committed to working collaboratively with clients to ensure the actionability of recommendations and their ultimate impact in the market. Kannon works with firms across a range of industries, including media, health care and telecommunications. Media clients have included the Houston Chronicle, The E.W. Scripps Co., Yahoo! and cars.com. Clients turn to Kannon when they face market share uncertainty, are considering new investment opportunities, want to redefine core products and channels, seek reinvigorated growth, are developing new products, or foresee pending legislation or technology that will restructure their industry. Kannon customizes projects according to each client’s unique marketplace challenges. Whether you are interested in partnering with us on a project or joining the Kannon team, select a link on the left to learn more about what we can do for you. Kannon offers a range of facilitation techniques and partners with clients to customize programs to fit their unique needs. By guiding and focusing discussions, Kannon’s facilitators provide an open and supportive environment that encourages interaction and the sharing of insights from diverse experiences.
As a testimony to the value that Kannon adds, repeat clients and their referrals account for over 85% of Kannon’s business.

Online Instructions
Based on an open source platform, and used in over 185 countries around the world by more than 1 million people, Dimdim allows anyone to experience live web meetings using just a browser. Dimdim — the world’s easiest web conference — lets anyone deliver synchronized live presentations, whiteboards and webpages while sharing their voice and video over the Internet — with no download required.

After attendees register for the training session, they will receive webinar log-in information for Dimdim.com. Attendees will click the “Join Meeting” button on Dimdim’s front page and simply enter their names and the name of the meeting room. It’s that simple!

Training session questions?
Susan Bazzoli, Manager of Administrative Services:
sbazzoli@ohionews.org or (614) 486-6677 ext. 18.