April 7, 2010
11 a.m. – 12:15 p.m. (Eastern Daylight Time)
Dimdim.com

Who Should Attend

• Publishers & General Managers
• Ad Directors
• Classified Ad Managers
• Classified Sales Reps

The Program

“How to sell in the new age of classifieds”
Consultant and industry expert Peter Zollman believes in the continued importance of classified advertising for newspapers, whether in print or online. In this 75-minute webinar Zollman will discuss how the role of the inside sales person for classifieds has changed just as much as the landscape for classified advertising.

This online webinar will include:

• Reasons for the changes in the classified category
• Tips on how to shift from accepting calls to prospecting for leads
• The most effective methods for outbound calls
• How to encourage upsells to help customers with quick sales of merchandise
• Ample time for questions from participants

The $50 registration fee is per computer log-in so you can assemble as many staff as you wish for this instructional session (See log-in details below).

The Instructor

Zollman has been in the news business for 35 years and been actively involved in interactive media for more than 20. He is executive editor and publisher of Classified Intelligence Report, and has written many industry “white papers” and special reports about interactive media and classified ads.

Zollman has consulted with media groups, trade associations, broadcasters, magazines and others to help develop successful interactive media services. He has served on the “classifieds task force” of a major newspaper and broadcast group; conducted workshops for dot-coms and newspapers and has worked with most of the leading companies in the online employment field.

Zollman describes his practice this way: “We are first and foremost consultants who publish — not publishers who do a little consulting on the side. Most of our consulting work is performed on a proprietary basis — so our clients often see only a small fraction of our work-product.”

Zollman speaks often at major industry conferences. He is based near Orlando, Florida.

The AIM Group
The AIM Group is a global team of consultants in interactive and traditional media, founded by Peter M. Zollman.
It is the parent company of Classified Intelligence, which publishes “the bible of the classified advertising industry,” Classified Intelligence Report.
Classified Intelligence is the world’s leading classified advertising consulting group.
CI works with dot-coms, newspapers, print classified publishers, yellow page publishers, broadcasters and technology vendors in the U.S., Canada and internationally to help develop, launch and grow revenue-generating services.
CI divides the industry into four key vertical categories:

• Cars (automotive), including most forms of transportation
• Homes, including sub-verticals like “new homes,” “resale homes,” “apartments / flats for rent or lease,” and others
• Jobs (recruitment / employment)
• “Stuff” – merchandise / auctions

In addition, CI focuses on a wide range of classified-related topics and services, like social networking, professional networking, mobile advertising, video advertising on PCs and mobile devices, and other media and publishing opportunities.

Online Instructions
Based on an open source platform, and used in over 185 countries around the world by more than 1 million people, Dimdim allows anyone to experience live web meetings using just a browser. Dimdim — the world’s easiest web conference — lets anyone deliver synchronized live presentations, whiteboards and webpages while sharing their voice and video over the Internet — with no download required.

After attendees register for the training session, they will receive webinar log-in information for Dimdim.com. Attendees will click the “Join Meeting” button on Dimdim’s front page and simply enter their names and the name of the meeting room. It’s that simple!

Training session questions?
Susan Bazzoli, Manager of Administrative Services:
sbazzoli@ohionews.org or (614) 486-6677 ext. 18.