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05/23/2017
Google to enforce policies on removing ads that break rules
Google announced on Monday it will enforce new ad policies by removing advertisements on its AdSense ad network and DoubleClick ad exchange when publishers violate the rules. The good news is that it will begin categorizing content per page, rather than by Web site, to keep any damages to revenue at a minimum for publishers trying to adhere to standards.
The new technology will monitor policy violations and enforce them by allowing Google to stop serving ads on select pages rather than the need to remove ads from the entire site. The company said it will allow its advertising technology to act quickly to remove ads when necessary and take a finer approach to disabling them. The idea to increase transparency for publishers should take effect in "a few weeks," per Google.
The change appears to categorize content on a publisher's site by page, rather than by Web site domain. The definition of content extends to photographs, videos, cartoons, drawings, paintings, and sculptures, among other things.
