The new technology will monitor policy violations and enforce them by allowing Google to stop serving ads on select pages rather than the need to remove ads from the entire site. The company said it will allow its advertising technology to act quickly to remove ads when necessary and take a finer approach to disabling them. The idea to increase transparency for publishers should take effect in "a few weeks," per Google.
The change appears to categorize content on a publisher's site by page, rather than by Web site domain. The definition of content extends to photographs, videos, cartoons, drawings, paintings, and sculptures, among other things.