By Monica Nieporte, OMNA President and Executive Director
Did you know that our AdOhio team sold more than $1.2 million into your newspapers in 2021?
Walt, Mitch and Chana on our AdOhio staff work hard each day on behalf of our members and clients to sell advertising into your products. They are part of your sales team and with their colleagues at the other 49 state press associations they have added to your revenue.
In some cases where there are few local ad reps they are the only contact a client has with a representative of your paper. I assure you, they do a fine job of making sure that the client appreciates the value of your audience.
Last year we worked with colleagues in Iowa, Pennsylvania, Indiana, South Carolina, Florida – among others – to place advertising in our members newspapers. Unlike other advertising agencies, we are an extension of your local sales team. Your newspaper pays dues to be part of ONMA and part of the benefits of membership is that your paper receives extra sales help pitching your market.
Yes, AdOhio gets a holdback – which is agreed upon by becoming ONMA members – but you’re also getting revenue you very likely wouldn’t receive otherwise and the holdback that AdOhio receives goes towards operations of AdOhio continuing to work in your behalf to get you additional revenue.
If it were not for your products and your audience, we have nothing to sell. We don’t produce any of our own publications.
To help us better serve you, here is what we ask: