11/25/2014

Digital audience sets record

From the NAA

The digital audience delivered by U.S. newspaper media reached another peak in October 2014 at 166 million unique adult visitors, a 17% increase from October a year ago.

Data recorded by the media measurement firm comScore revealed:

• Eight in ten (80%) of U.S. adults who were online in October 2014 engaged with newspaper digital content.
• The reach of newspaper digital content is highest for women age 25-34, where more than nine in ten (91%) are reached by newspaper digital media during the month.
• Those who use only mobile devices—smartphones or tablets—for newspaper digital content grew by 85% over the past twelve months, in large part due to young women (18-24), where that audience segment increased 173%.

Audience and Reach

The newspaper digital audience—adult unique visitors in the U.S. engaged with U.S. newspaper digital content— increased 17% in October 2014 to 166 million from 142 million in October 2013 (see chart). It is a gain of 24 million. In the ten months from January to October, the number of unique visitors engaged with newspaper digital content increased by 20 million.

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