Complete Story
07/14/2017
FB Instant Articles generated 2 million email subs to date
Facebook has generated over 2 million email sign-ups resulting from the call-to-action units embedded in Instant Articles, according to the company.
Instant Articles is Facebook’s mobile publishing format. On a basic level, Instant Articles allows publishers to optimize their stories to be displayed on Facebook. Since Instant Articles’ original launch, however, Facebook has expanded the mobile publishing format to allow news organizations to include a call to action unit alongside the story.
The advertisements allow publishers to either promote their Facebook fan page or encourage readers to sign up for a publisher’s email list. Since Facebook already has email records for its user base, the company pre-populates the sign-up form with a customer’s information so readers can sign up with just one click.
