Advertising Headlines

05/24/2019

Are you offering clients a full or half-load of advertising?

Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he started selling advertising for his local newspaper. His prospect asked, “Why are you asking so many questions?” and he said, “I’m just trying to figure out if you need a full load or a half-load.”

01/04/2019

The week after Christmas my publisher gave to me 15 new promotion ideas for 2019

It is January and time to empower new ideas to put money in the bank this year. Here’s an idea for every month plus and extra three to swell the pot.

06/07/2018

Newspapers diversify revenue streams through digitalization

The U.S. newspaper publishing industry is no longer restricted to print.

06/07/2018

Google stops accepting political ads in Washington State

Faced with a lawsuit by Washington state's top law enforcement official, Google has stopped accepting political ads in the state.