ONA offers latest advice on design, local online video
Don’t miss your opportunity to gather the latest tips in designing your newspaper at the Sept. 24 training session in Pickerington.
Instructor Kevin Dilley of Creative Circle Media is a 19-year newspaper veteran with varied writing, design, editing, photojournalism, management and teaching experience. Topics will include:
- Designing for Readers: Back to basics and then beyond. Doing smart, reader-focused design; avoiding gimmicks and taking risks when content warrants such a move.
- Photo Content & Photo Editing: Often great design is simply solved with strong content — storytelling photos, great headlines and stories using those pieces well.
- Alternative Story Forms: How this trend is impacting the design of newspapers. How designers can use it at their newspapers effectively.
- A Review of Recent Research: Northwestern Readership Report, Poynter Eye Track, Newspaper Next.
In 2001, Dilley joined Creative Circle after a two-year stint at The Providence Journal where he was a photo editor, assignment editor and designer. His previous experience includes five years at The Monroe Evening News in Michigan where he was a staff photographer, photo editor, designer and copy editor.
If you can’t make it to Pickerington, ONA is offering an online Webinar on Oct. 8 covering how to use video to grow online revenue for newspapers.
The Webinar, conducted by Borrell Associates, will be led by the consulting firm’s senior vice president, Peter Conti Jr., and Internet sales trainer, Kimberley Greenwell. They will provide:
- The latest consumer statistics for online video
- The latest projections for online video advertising growth
- Market-by-market revenue opportunities for selling video
Best practices in online video
Borrell Associates’ frontline and fact-grounded researchers have actively studied one of the hottest ad products on the Internet — local online video. If you seek unprecedented insight into one of the best sources of traffic and revenue for your Web site, this Webinar is it!
You’ll learn just how crucial online video is for your bottom line and discover which methods of monetizing online video work well.
You’ll leave this Webinar armed with the video statistics that matter to you, as well as examples of market-by-market revenue opportunities and best practices of sites that have grown phenomenally through video.
The deadline to register for “Innovative Newspaper Design” has been extended to Monday, Sept. 21. Registrants have until Oct. 3 to sign up for “Using Video to Grow Online Revenue.”
Register online at www.ohionews.org/member/training-calendar/. Contact Sue Bazzoli with questions at sbazzoli@ohionews.org or (614) 486-6677.