The Audit Bureau of Circulations will rename itself the Alliance for Audited Media, Stuart Elliott reports. “The new name is intended to be broader and not limited by the word ‘circulations,’ ” ABC president Michael J. Lavery tells Elliott.
“We’re certainly proud of our roots and will continue to be rooted in print for years and years to come,” Mr. Lavery said, but added that “as we’ve been extending our audit services we’ve become platform- and channel agnostic, including online, digital editions, newsletters and apps” along with print publications.
About “circulations”: ABC’s name is often cast incorrectly because of that slightly quirky usage. Lavery tells Elliott it’s often confused with the American Broadcasting Company.