From The Other Paper
The Dispatch Printing Company announced today that it will cease publication of The Other Paper at the end of the current month. The last issue is set for distribution on Thursday, January 31, 2013.
The Other Paper was one of the Central Ohio media properties acquired in September, 2011 from American Community Newspapers. It became a second free-distribution entertainment weekly publication for The Dispatch Printing Company which already had Alive! in its portfolio of products.
“In viewing the research of who reads the two publications, and after hearing from the local advertising community, it became more and more obvious that one publication would better serve our readers and advertisers,” said Michael Fiorile, President and Chief Operating Officer of The Dispatch Printing Co.
Reader feedback indicated that The Other Paper and alive! had too much overlap between the two publications. Advertiser feedback indicated the two publications didn’t have enough differentiation in their audiences. Alive!was judged the stronger brand which led to the final decision.
This decision will allow more focus and resources to be directed toward alive! in 2013 which serves readers and advertisers in the very best way.