From Romenesko
Cox Media Group — publisher of the Atlanta Journal-Constitution, Austin American-Statesman and many other media properties, is launching a conservative website called Rare. (“Red is the center,” is the tagline.)
reative Loafing Atlanta was slipped documents that reveal work on the site began after Cox research showed “an unmet need for conservative news and conservative lifestyle content aggregation.” It found that “the range of desired conservative news, opinion and lifestyle content is more diverse than what is presently offered in-market.”
