March 30, 2011
Online Webinar
2-3:30 p.m. (EDT)

Who Should Attend

  • Publishers
  • Editors
  • Ad Directors
  • Marketers

The Program
As more and more people in your community spend more and more time on smartphones, simple mobile phones and tablets, a community news organization needs an effective mobile strategy.

Steve Buttry, community engagement director at and a veteran newspaper editor, will lead a webinar that will help you see what a local news organization can do to lead the way in mobile news and commerce in your community.

Buttry, who started in the news business in Ohio as a newspaper carrier and high school student journalist, has led workshops and webinars on mobile strategy for several organizations, including the National Newspaper Association and the American Society of News Editors.

He will offer advice for serving your community through phones and tablets with news coverage and how to develop revenue streams from the mobile marketplace.

The Instructor
Steve Buttry

Steve Buttry is Director of Community Engagement for TBD, an online news operation that launched in August 2010, covering local news in the Washington, D.C., metro area. He has been an editor, reporter, writing coach, blogger and innovation coach for seven community and metro newspapers, most recently Editor of The Gazette in Cedar Rapids, Iowa.

Buttry was named Editor of the Year in February 2010 by Editor & Publisher magazine.

He started his career in the news business as a carrier for the Columbus Citizen-Journal and wrote his first news stories for the Doubloon, the student newspaper for Reynoldsburg High School. Buttry spent three years doing research, teaching and writing for the American Press Institute. He has pursued his journalism career in 43 states, eight Canadian provinces, Ireland, Venezuela, Mexico, Germany, Japan, Saudi Arabia, Ecuador and Siberia.

New this year: Discounted registration rate for students

  • Member Registration: $50
  • Non-Member Registration: $75
  • Student Registration: $25

Each registration includes a log-in for one computer.


“Be Your Community’s Mobile Leader” will be hosted through GoToWebinar.

Registration Process
Registration is a three step process

  1. Submit your contact information with ONA
  2. Pay your registration fee
  3. Submit your name and e-mail to GoToWebinar and receive your log-in details.

If you experience any problems with registration, contact Rick Markus at