News Judgment — 2011 Style

October 5, 2011
Online Webinar
2-3 p.m. (EDT)

Register Now!

Who Should Attend

  • Editors
  • Copy Editors
  • Reporters
  • Newsroom Staff

The Program

Smart news judgment and crisp writing are more important than ever as the clamor for readers’ attention grows ever louder.

The digital revolution has changed the way editors and reporters have to think about coverage decisions, story play, writing approaches and even headline writing. The bottom line is that print-centric approaches often don’t work on the Web. And there always is room for improvement in print as well.

With that in mind, the Ohio Newspapers Foundation has a Webinar that will help you answer questions such as these:

  • Many of the practices that print editors follow for design, editing and style need to be different for the Web audience. What’s different? And what’s the same?
  • Why is Web headline writing different? Why would you want to make sure you say “LeBron James” in a website headline and just “James” in a newspaper headline? (Hint: It involves these three letters: S-E-O.)
  • What are smart ways for reporters and photographers to approach stories that could be used in print, website and mobile platforms, where reader expectations can be different?
  • What kinds of stories and story-telling approaches work best, and what ones don’t work well, in different platforms?
  • How come some stories are big deals on news websites but only of so-so interest in the next day’s paper? How do you determine which stories should get emphasis in which medium? How can print stories be freshened and followed so that they don’t repeat what is on the Web?

Join our instructor, John Kroll of The (Cleveland) Plain Dealer, in a fast-moving, 60-minute session that will help journalists from newspapers of all sizes build Internet audience and add value for print readers.

The Instructor
John Kroll

John Kroll is director of training and digital development for The (Cleveland) Plain Dealer and has also been the senior editor in charge of its online operations since the fall of 2010.

A graduate of Northwestern University’s Medill School of Journalism, he worked for the Saginaw (Mich.) News, Detroit Free Press and Chicago Sun-Times before coming to Cleveland. He has been a reporter, columnist, photo editor, page designer and copy editor. He was a deputy business editor at The Plain Dealer when he became involved in its online operation, hosting a weekly podcast and creating interactive graphics.

Since moving to the online side full-time, he designed and led a nine-month, newsroom-wide training program and has added features including the Twitter Twenty, a group of the area’s most active tweeters, and Cleveland Remembers, a nostalgia blog.

New this year: Discounted registration rate for students

  • Member Registration: $50
  • Non-Member Registration: $75
  • Student Registration: $25

Each registration includes a log-in for one computer.


“News Judgment — 2011 Style” will be hosted through GoToWebinar.

Registration Process
Registration is a three step process

  1. Submit your contact information with ONA
  2. Pay your registration fee via PayPal and wait for your redirection to GoToWebinar
  3. Submit your name and e-mail to GoToWebinar and receive your log-in details. Your registration is not complete until you receive your confirmation from GoToWebinar.

Register Now!

If you experience any problems with registration, contact Rick Markus at