November 19, 2008
Ohio University Pickerington Center
Pickerington, OH

This training session allows attendees to register separately for the Writing or Sales programs.

Who Should Attend

• Publishers & general managers
• Editors & reporters
• Ad directors & sales staff

The Program

8 - 9 a.m.

Registration and Continental Breakfast

9 a.m. – 12 Noon

The Writing Program with Jim Pumarlo*

Jim Pumarlo’s message is straightforward: community newspapers must focus on aggressive pursuit of local news if they are to remain relevant to readers and advertisers.  The goal of this session is to prepare editors and reporters for dealing with commonplace and high-profile news decisions and writing policies to support them.  The session will include:

• Explaining newsroom policies & operations
• “Bad news & good judgment: A guide to reporting on sensitive issues in a small-town newspaper”
• Developing meaningful and credible business coverage

Special Note: Bring a copy of any of your news policies regarding sensitive issues to share among the participants

Noon – 1 p.m.
Break (Lunch on your own)

1 p.m. – 4 p.m.

The Sales Program with Arnold DeLuca*

“Overcoming Objections and Closing the Sale”

“My budget is spent for the year…I don’t need to advertise…Everyone already knows about us.”  This half-day session covers how to deal with these classic objections and many more.  Each participant will receive Arnold DeLuca’s cassette tape, “Overcoming Objections,” to take home.

* Please note the special registration fees for this “double feature” session which is designed to accommodate the maximum number of small-market daily and weekly newspaper staff. Register for one of the sessions at $50 per person or stay all day and attend both sessions for $75 per person (details are on the registration page).

Lunches will be provide by ONA for those who register for the full day of training.

The Instructors

As a consultant, Jim Pumarlo draws on his 27 years of experience working at small daily newspapers in International Falls and Red Wing, Minn. He served as editor of the Red Wing Republican Eagle for 21 years, turning to his consulting work in 2003. He released a book in January 2005, “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in a Small-Town Newspaper,” which was published by Marion Street Press in Chicago. His second book, Votes and Quotes: A Guide to Outstanding Election Campaign Coverage,” was released in May 2007.

Arnold DeLuca has 30 years of experience in all facets of newspaper and shopper publishing. He got his start in the industry selling advertising for a shopper and moved into increasingly responsible positions: associate publisher of the Journal & Topics newspapers, a group of 15 weekly publications in the northwest suburban Chicago area; general manager of The Daily Journal, Wheaton, Ill.; and director of sales of the Elgin division of Coply Newspapers. He has a PhD degree from the Union Institute, an MBA from the University of Chicago and a B.S. in marketing from Northern Illinois University.

The Facility
Located in a suburb just east of Columbus, the Pickerington Center is a 15,000-square foot state-of-the-art facility. It features six ergonomically-designed classrooms equipped with technologically advanced instructional equipment. The site backs up to a wooded area and creek, a view that can be enjoyed from one of three lower-level patios. The center is a 12-15 minute commute from downtown Columbus or the airport. It has ample parking and many nearby hotels and restaurants.

Directions

View Larger Map

The Ohio University Pickerington Center is located about 10 miles east of downtown Columbus.

Take I-70 East to Pickerington exit #112A (State Route 256)

Proceed on State Route 256 for one mile (you can only go one way off this exit, south)

Turn left (at third light) onto Stonecreek Drive (US Bank on the corner)

Proceed a quarter-mile to Pickerington Center (on right)

Ohio University Pickerington Center
12943 Stonecreek Drive, Room 20
Pickerington, Ohio 43147

There will be two buildings that look alike — 12943 is the building on the right.

Nearby hotel:
Hampton Inn, Pickerington
1890 Winderly Lane, Pickerington, Ohio 43147
(614) 864-8383

Training session questions?
Susan Bazzoli, Manager of Administrative Services:
sbazzoli@ohionews.org