From Gigaom

There’s no question that the journalism industry is in upheaval — not just because the business model underlying it has been disrupted, but because the whole way we create and consume information has been changed by social media and the internet, and the democratization of distribution they have created. Publishing used to be an industry and now it is a button, as media theorist Clay Shirky put it, and tools like blogs and Twitter allow sources to “go direct,” which has altered the traditional balance of power. Unfortunately, media economist Robert Picard says he believes many journalists may simply not be able to adjust to the kind of value-added journalism the market requires now.

Picard is the director of research at the Reuters Institute for the Study of Journalism at Oxford, a former fellow at the Shorenstein Center at the Kennedy School of Government and the former editor of the Journal of Media Business Studies and the Journal of Media Economics. In a blog post on Sunday, he said that news organizations “need to move away from information that is readily available elsewhere” and focus on adding value by telling readers things they can’t find out somewhere else, adding context and analysis, and so on. But Picard says he is not sure some journalists are ready for this new role…

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