From AdAge

The percentage of daily print newspaper readers in the U.S. has fallen nearly 20% since 2001, according to research firm Scarborough. But that drop has not been spread evenly, with print readership remaining strong in some metropolitan areas.

In several cities rimming the Great Lakes and Northeast, the percentage of adults who claim to read a print newspaper daily hovered around 50% in 2012, compared with 35.7% nationwide, Scarborough found. The number is as low as 23% in locales across the South and Southwest.

HIGHEST READERSHIP

4. CLEVELAND
The Cleveland Plain Dealer claimed the city’s largest adult print readership, with 20% daily. Despite that, the Plain Dealer announced plans last week to scale back home delivery to three days a week. It will continue to publish in print every day. Ten percent of Cleveland adults read a newspaper website daily.

5. (TIE) BUFFALO, N.Y.; HONOLULU; NEW YORK; AND TOLEDO, OHIO

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