Veteran Ohio newspaper publisher Frank Beeson will join AdOhio as vice president of advertising on Jan. 1, Executive Director Dennis Hetzel announced.
Beeson recently resigned his position as a regional publisher with Civitas Media. He has worked as a publisher for Civitas and its predecessor organizations, Ohio Community Media and Brown Publishing, in the Dayton area and west-central Ohio since 2003. He was the president of the Wayne Development Council from 1999-2003. Before that, he held several positions with Dix Communications in Wooster, including 10 years as general manager of The Daily Record.
“I am really looking forward to working with the entire ONA/AdOhio staff as together we will put Ohio newspapers in a top-of-the mind awareness for current and prospective clients,” Beeson said. “I’m honored to be a part of this opportunistic time for our industry.
Hetzel said that Beeson’s arrival will mean a slight restructuring of AdOhio, which is a for-profit affiliate of the ONA that specializes in print and digital advertising placement. Sales Director Walt Dozier and Operations Manager Pat Conkle will report to Beeson. In addition, AdOhio will be announcing a replacement for long-time network sales coordinator Kathy McCutcheon, who retired Oct. 15. (See related story.)
“We view this as a great, unexpected opportunity to strengthen our entire team,” Hetzel said. “No one will be a more tireless advocate than Frank Beeson with advertisers and agencies regarding the impact of Ohio’s newspapers and their digital products. He knows Ohio, he knows how to generate revenue, and he has been involved in every facet of ONA’s work for many years as a member of our Board of Trustees and committees.”
Hetzel said that Beeson also will consult to AdOhio during the fourth quarter of 2013 to aid in the transition and help prepare 2014 budgets and plans.
“The best ideas are at least ‘twice-stolen’ so we welcome thoughts, suggestions, leads, and recommendations from our membership,” Beeson said. “Newspapers first — in print, online, and as a reliable home-delivery distribution method — will demand a total team effort from our staff and from the association membership as a whole. We’re up for the challenge.”