If you had to guess how many millennials read newspaper content every week, what would your guess be?
Twenty percent? Thirty percent?
It’s actually 56 percent, an infographic from the Newspaper Association of America says. That figure includes both those who read print newspapers and their online counterparts.
It turns out that, despite some assumptions of older generations, millennials still get their news from newspapers.
As a communicator, here’s what you need to know about what millennials think of the medium:
- Millennials trust newspapers more than other sources of information.
- Sixty percent of those aged 18 to 34 who read their local newspaper or newspaper website believe it is trustworthy.