In October 2012, just 23 percent of Americans told Pew they read even one newspaper the previous day. So who in the world could possibly want or need unlimited access to 2,500 of them?
Alex Gruntsev, EVP and chief innovation officer of PressReader, made a compelling case in a phone interview that his “Netflix-style” subscription service — $29.95 per month — fills a niche in online news publishing by presenting news in a form that many automated aggregators cannot.
PressReader, formerly NewspaperDirect, has long provided PDF replicas mainly as a specialty business, but now it’s focusing on a wider consumer audience. “For just your morning routine, to open a PC was difficult,” Gruntsev said. “But in 2010, with the first iPad, the experience of reading dramatically changed, and it became way more appealing to the average reader.”
Now, PressReader users online or on tablets don’t just get static images of newspaper pages; they can jump into individual stories by clicking headlines. That launches PressReader’s SmartFlow mode, which allows for a seamless stream of stories scrolling left to right.