From Kent Wired
Lori Cantor calls it a battle between print dollars and digital dimes.
As the demand for journalism shifts from print newspapers to websites, the budget that operates the Daily Kent Stater, TV2 Black Squirrel Radio and other student media publications is raising concern among students, faculty and administrators in Kent State’s School of Journalism and Mass Communication.
A report handled by Cantor, the student media manager in the Office of Student Media, showed that the total revenue for the 2012-2013 school year fell nearly $50,000 — almost a 5 percent drop in revenue from the previous year. As of the end of fall semester, the Stater is more than $25,000 below its projected ad revenue, according to documents supplied by Cantor.
Of the two sources of student media revenue — advertisements and individual student fees of about $20 per year — advertisements typically provide most of the money, Cantor said. These ads include those found in the Daily Kent Stater and on KentWired or commercials on TV2 and Black Squirrel Radio.
However, this year, advertising revenue has been outpaced by money from student fees. Student fees now cover 53 percent of Student Media’s total revenue, and ad revenue only makes up about 46 percent.