USA Today is trying out a new content discovery tool to keep readers from leaving the site.
The newspaper has tapped Curiyo, a startup founded by Bob Rosenschein, who created Answers.com and sold it to AFCV Holdings for $127 million in 2011. Curiyo lets you click on a word or name to find out more about them.
As of Wednesday, the links are only available on the desktop version of USA Today‘s Life section. (There’s no mobile version of Curiyo yet.) If you click on highlighted words in Life stories, you’ll see a window pop up on the right-hand side with links to relevant pages. Here’s the window you get when you click on Eli Wallach’s name in the paper’s obituary: