ONA logo
"Effective lobbying, legal help, strong professional
leadership, alert staff and broad-based membership..."
"ONA does an excellent job!"

- Member response to an ONA strategic planning survey







Open Government




Public Notices






About Us

The Bulletin

Like us on FacebookFollow ONAnews on Twitter
Ohio Newspaper Association
1335 Dublin Rd, Suite 216 B
Columbus, OH 43215
(614) 486-6677 Fax: (614) 486-4940

July 1, 2011

 Print Printer-friendly


July 7

Taking Your Newspaper Online … The Easier and Affordable Way! Part 2

OMC Webinar


July 8

Creating Better Black & White Photos

OMC Webinar


July 14

Reporting and Writing:

Just the Facts, Please!

OMC Webinar


Aug. 5

Perfecting InDesign’s Secret Weapon to Saving You Time: Tables

OMC Webinar


Oct. 5

News Judgment 2011-Style

ONA Webinar


Oct. 26
This Just In – An Update on Ohio's Sunshine Laws
ONA Webinar (Details TBA)

From The Executive Director

Public notice changes top legislative scorecard

Dennis Hetzel


As of today, public notice reform in Ohio is a reality. Measures long supported by the ONA went into effect when Gov. John Kasich signed the new state budget into law on Thursday.

Six years of work started by my predecessor, Frank Deaner, and the ONA Board of Trustees has brought this about. There were major concessions by Ohio’s newspapers to help local governments save money while preserving the importance to the public of newspaper public notices and recognizing the ever-growing impact of digital content.

If we had not engaged in this reform, the outcome could have been far worse. The first proposal in the budget, for example, would have drastically limited print notices and could have resulted in revenue losses of 80 or 90% for some newspapers.

And I must say this: The Kasich Administration and leaders of both parties in the Legislature were honest brokers with us to make this reform possible. It’s our hope that this will stabilize the notice situation for several years to come.

We know that members will have many questions about how the new law works. As of today, we have released a detailed “FAQ” (Frequently Asked Questions) document for ONA members. It is posted in the members-only section of the ONA website, and we will let members know when changes are made to the document as we learn more about implementation.

So, how did the Legislature do overall in the first half of the 2011 session?

Of the many issues we track involving open government and business issues important to our industry, I counted 11 that became law in one form or another. My scorecard shows seven items that ONA members can support (or at least live with), three with outcomes we opposed and one incomplete (changes to worker’s compensation).

Here are some additional highlights – and lowlights – from my scorecard:

Government websites: A provision in the budget that would have allowed governmental bodies to sell advertising on their websites was removed.

Charter schools: The House added language to the budget that would have greatly reduced transparency of how taxpayer money is spent with charter schools. The Senate took that bad language out, and the Senate version became law.

Utility notices: As first proposed, a new law (HB 95) on utility regulations removed all notice requirements for filings on rate increases and public hearings on those rates. That’s awful policy. Fortunately, the final bill restored public notices in both print and on the Web.

Unfortunately, another bill (HB 133) that will allow for drilling in state parks got through the Legislature without a requirement for print public notices.

Utility customers: Rep. Anne Gonzales, R-Westerville, said she heard from many constituents who wanted their information protected at the municipal utility, as it would be with a private company. We preserved a “journalistic exception” in a budget bill amendment that will allow reporters to have access to this information when the utility company is your government.

JobsOhio: Everyone understands why Gov. Kasich wanted JobsOhio (HB 1) – to help create good, new jobs in a state that really needs them. But the way the Administration wanted to do it was, in effect, an end run around open records and open meetings laws. That said, transparency improved a bit as the bill moved through the Legislature. Enabling legislation is expected this fall, so stay tuned.

Document destruction: There are profiteers making money by public records not existing, getting courts to levy fines against local governments for not having or not following retention policies. However, a legislative remedy in the budget bill could discourage legitimate requests. A similar bill was worse, placing more severe caps on awards and the statute of limitations, so perhaps we should be grateful. We argued that a pending Ohio Supreme Court decision could fix the problem without new laws.

Estate taxes: The elimination of Ohio estate taxes is a positive result for many of our family-owned newspapers.

Issues still loom for the fall session, and no doubt there will be new ones emerging.

For example, high-profile schools such as Ohio State University and the University of Cincinnati would like to be declared “charter universities” that allow them to operate with more flexibility than other state colleges. University presidents already have said that part of the appeal is to have different standards for open records. Some action on this is expected in the fall.

Links that caught my eye

Digital dollars replacing print bucks: In this wide-ranging interview, Journal Register Co. CEO John Paton talks about how JRC is making progress toward a goal of replacing every lost print dollar with a digital dollar, which is no easy feat. The need to do so is urgent, he says.

Applause for the ‘MSM’: ‘MSM’ is an abbreviation for “mainstream media,” which includes us and our broadcast colleagues. The creator of the popular (and fun) website Fark.com explains why he thinks MSM “is still in the driver’s seat.”

Good news, bad news on local news: This is a link to the much-publicized study commissioned by the FCC to study local news and the Internet. While many observers find a lot of negativity in this study, there also is good news in the ongoing impact of “MSM” (see above) as the generators of the vast majority of local news content. Random bloggers and Web-only products have nowhere near as much impact.

The perfect moment: Veteran photographers offer advice on shooting fireworks

As residents prepare to celebrate the nation's 235th birthday, media outlets are preparing to cover the festivities, including the challenge of shooting the perfect fireworks photo. Below, four veteran photographers offer some advice on capturing the perfect moment on Independence Day.


"Interesting foreground. This is probably the most important element. A photo of a firework exploding in the night sky without a foreground anchor gives no sense of scale or visual interest.
Balanced light. Balancing the light of the fireworks with the ambient light of the surroundings gives the photo more depth and visual appeal. I try to have people in my photos. As far as camera settings, it can vary… Another good tip is to try different focal lengths. You mostly see wide to medium lenses used for fireworks, but I've seen some really cool telephoto shots with people silhouetted against falling streaks of fireworks behind. Nice change from the usual."

Joshua Gunter, The Cleveland Plain Dealer, Cleveland

Joshua has been a photographer for The Plain Dealer since 2002. He received a bachelor's in graphic and photojournalism from Ball State University.


"Fireworks photos are not easy. My advice is to take a lot of photos varying exposure. Sometimes the auto exposure function is the best way to go. I always try to include something in the foreground such as spectators, buildings or something to give scale to the image. Sometimes using a flash to light up the foreground is a good idea."

William D. Lewis, The Vindicator, Youngstown

Bill has been a staff photographer at The Vindicator since 1985. He holds a bachelor's in photojournalism from Kent State University.


"First look for a location ahead of time and try to visualize where the fireworks are going to go off. After selecting location get there early to secure your shooting spot, this sometimes require getting permission, should be done days ahead of time, from building management if you want roof access. Also bring a sturdy tripod and cable release so you don't get any shake or vibrations in camera during exposure. You can try several exposures at the beginning of fireworks to see how they look before the big [finale]. The bigger fireworks at the end are usually brighter and require less exposure. [These] past years, I have tried shooting away from the city and the results have not been so good. It seems to work best shooting them from just the edge of the city or immersed in the city with the crowd. The possibilities are endless for a good photo. Don't get discouraged if it doesn't work out the way you want, there is always next year."

Eric Albrecht, The Columbus Dispatch

Eric is a veteran photographer for The Dispatch of 25 years.


"Once the show starts you can make any adjustments with composition or aperture. You'll shoot opening up the shutter with your release. This could end up being anywhere from a few seconds to 10 seconds or more. Shoot a lot at the beginning just in case they get smoked out."

Shari Lewis, The Columbus Dispatch

Shari Lewis has been a staff photographer for The Dispatch for six years. She holds a degree in visual communication from The Ohio State University.

The Daily Advocate tackles online news content with positive results

Website Achievements

First Place

Digital Journalism

Inland Press Association


First Place
2009 General Excellence for Website Development
Brown Publishing Co.



2009 Best Website

Associated Press (Ohio)


First Place

2008 General Excellence for Website Development
Brown Publishing Co.


The Daily Advocate, based out of Darke County, has received recognition from multiple organizations including the Inland Press Association for developing its multimedia platform by way of an innovative and content-heavy website, advocate360.org. In this interview, The Daily Advocate’s publisher, David Compton, highlights the website’s origins, how the staff determines the distinction between print and web content and the organization’s future plans in multimedia.

SALTER: Members of The Daily Advocate have talked about expanding to different media platforms to reach audiences, specifically with video journalism. But I also notice that you have many continuous features on your website such as live news updates and even a chat option. Can you expand on the choices you have made regarding these features? For example, why did you decide to have a live chat feature, and are you drawing in a bigger presence with that option?

COMPTON: Like many newspapers, The Daily Advocate has been around since the late1800s. In 2007 our team decided that as a community newspaper, our responsibility was much greater than just publishing a printed newspaper and calling it a day. Our real objective was to provide credible coverage of the county we serve. We also made a commitment to maintaining our role as the communication leader for the area. We examined every resource available, considered nothing untouchable and made the necessary changes to move forward. This included everything from re-evaluating our staffing needs to keep from adding additional expense, changing our print publish days to free up resources and re-launching both our web and print products. Since then we have layered on several features to keep the strategy moving forward. This includes live webcasting of local events, almost daily video coverage, reporter blogs, online contests, chat features, a
tomorrow's headlines today county e-newsletter, social networking and more. The whole
strategy is really designed to never stop evolving.

SALTER: How many staff members are directly involved with the website’s upkeep, updating and control? Did you receive outside assistance with your site?

COMPTON: There is no “direct” outside help with the website. We do, of course, partner with different vendors for some of the technology. However, items such as our e-newsletter are built from scratch by hand every night by our on-site webmaster. We try to stay away from any “feed” type processes and having the process automated. We need the process to be as efficient as possible. However, we are not ready to give up the personal feel and local control of determining complete coverage of each story. With about 25 people on staff, it would be easier to make list of those not involved with the website. While obviously some are involved more than others, everyone plays a role.

SALTER: What are the most important aspects of a successful online site?

COMPTON: It has to be more than just something on a task list. You can’t just state you are going to add Twitter or add a chat feature, set up an automated feed then walk away. It has to become an important part of your overall strategy. The days of throwing things against the wall and seeing what sticks are over. You need to have a plan and the feature needs to fit in a strategy or it will fail.

SALTER: How do you balance your online presence with the print aspects of your publication?

COMPTON: It can be difficult. Our team realized that advocate360 was more than our website. It is our coverage strategy. We cover Darke County from all angles. The website, family of core print products, social networking, niche publications, e-newsletter and the all the rest are merely components of the advocate360 coverage philosophy. You of course weigh costs and revenue opportunities. However we have found when you commit to doing something well ... generally the return on that investment will follow.

SALTER: What else is in store for advocate360.org <http://advocate360.org> ? Do you have some other features you are considering to implement on the site?

COMPTON: Our talented team has been fortunate to be recognized for several online awards over the past few years. Most recently, we received a national award from Inland Press Association for first place in digital journalism. That award was formerly the New Horizon Award and had generally been captured by much larger operations. It really inspired our staff and made us believe even stronger in the cause. Focus and effort could beat volume of resources. Recently we have started to push forward with items like foursquare, getting even more out of our video coverage and exploring some options with online couponing. As far as the future, I only know that we remain committed to providing the absolute best coverage for our community. New opportunities will be available and things will certainly change. And from history, I know this team will be fearless.

Upcoming webinars focus on websites for smaller newspapers, black & white photography

Online Media Campus is offering two webinar opportunities next week ONA members should utilize.

"Taking Your Newspaper Online... The Easy and Affordable Way! Part 2" is a follow up to an earlier session which introduced newspapers to the benefits of WordPress as a content management system. Part 2, scheduled for Thursday, July 7, dives into the nuts and bolts of building a WordPress site. Instructor Charlie Weaver is the Digital Media & Design Director for the Iowa State Daily.

By the end of the webinar, attendees will have the tools necessary to implement a new WordPress website for their newspaper.

On Friday, July 8, instructor Russell Viers will lead "Creating Better Black & White Photos." In a product where good photography is so important, you need to know the best and fastest way to create the best results. This webinar will teach attendees the tools and techniques needed in Photoshop to create the best photos.

Other upcoming training opportunities include:

Visit training.ohionews.org for full details or to register for available sessions. Contact Sue Bazzoli with questions at sbazzoli@ohionews.org or (614) 486-6677 ext. 18.

Public-records lawsuits under criticism

From The Massillon Independent

A movement by some state lawmakers to significantly curb the penalty for destroying public records comes in direct response to two Massillon-area men who, critics say, are trying to profit from the system.

Ed Davila, of Jackson Township, is awaiting resolution to a records lawsuit in Bucyrus, where he initially was awarded $1.4 million in damages.

Massillon resident Timothy Rhodes’ case, in which he sought $4.9 million in damages from the city of New Philadelphia, is in front of the Ohio Supreme Court.

Those cases – paired with a slew of similar records requests by the men throughout the state – led to language in the proposed state budget that will protect local governments from large payouts.

State Sen. Bill Seitz, R-8, inserted language into Senate Bill 178 – the state budget – that will cap damages, known as civil forfeitures, at $10,000. State law calls for maximum damages of $1,000 for each destroyed record.

But public-records proponents say the proposal goes too far.

“We are opposed to this measure, though we understand the concern of local governments about those who would profit from wanting a record not to exist – which is the opposite intent of seeking a public record,” Dennis Hetzel, executive director of the Ohio Newspaper Association, said in an email. “However, we believe this measure would discourage cases involving legitimate records requests and could actually make it more attractive to a governmental body to destroy a record than fight disclosure of it.”

EDITOR’S NOTE: The amendment sponsored by Sen. Seitz became law in the state budget signed by Gov. Kasich on June 30.  The Supreme Court ruling was pending as of that date.

Read The Full Story

Former attorney sues Akron for public records

From The Beacon Journal, Akron

A former Jackson Township attorney who has filed public records lawsuits against numerous Ohio cities sued Akron on June 29.

Ed Davila is seeking photographs and other records for the city’s traffic camera program – also called the cop-in-the-box program. He said he wants to find out whether Akron is properly administering the program and whether it is serving public safety or just used as a moneymaker.

“I genuinely want to see what’s going on with this thing,” he said. “I think as a member of the public, I need to see if this is a money grab or if it is really about public safety. From what I’m learning, I don’t think it’s about safety.”

Law Director Cheri Cunningham, however, said her office sent Davila a letter June 28 saying the city will provide him with the records he requested.

“He filed the lawsuit without waiting for a response,” she said. “It’s completely without merit. It’s baseless. It’s a money grab.”

The letter, a copy of which was provided to the Beacon Journal, said the city will provide Davila with the records and suggested he call the law department to arrange a time to come in and review them.

Davila, who surrendered his law license in 2000 while serving time in federal prison for money laundering, said he hadn’t received Akron’s letter as of June 29, when he filed his lawsuit in Summit County Common Pleas Court.

“If they are willing to produce the records, that’s all I want to see,” he said. “It could be resolved.”

Davila said he also sued Cleveland on June 29 in Cuyahoga County Common Pleas Court, seeking similar records from the city’s traffic camera program. These court documents couldn’t be obtained via the Internet on the evening of June 29.

Transparency summit to discuss ways to open Cuyahoga, Cleveland government

From The Plain Dealer, Cleveland

While good-government activists preach the importance of transparency, the concept can be a little murky.

"No one understands what that means or what that looks like," said Beth Sebian, a member of a congregation of young, idealistic professionals called the Cleveland Coalition.

So, to talk transparency – open records and government accessibility – the coalition is planning a series of events, culminating in a Transparency Action Summit, July 29-30 at Cleveland State University. The group is working with Cuyahoga County government, local nonprofits and the Sunlight Foundation, a Washington D.C.-based group dedicated to using the Internet to increase government openness.

"This is not just about opening data, it's also about changing a cultural expectation around the use of this data," said Ellen Miller, co-founder and executive director of the Sunlight Foundation. "It's changing the ability of citizens to engage in very serious and direct ways with government officials."

Miller spoke at on July 1 at the City Club of Cleveland. She also attended a public forum at a local church on June 30, at which county officials addressed the issue with Catherine Turcer, of the watchdog group Ohio Citizen Action.

The coalition, which made its debut in public policy in April with a host of recommendations for the coming downtown casino, is hosting the events in part because of the new county government's promise of open government.

Since taking office in January, Executive Ed FitzGerald has appointed the state's first countywide inspector general and posted contracts and purchases online.

The County Council has passed the most comprehensive ethics ordinance in the state and demanded that employees and contractors be trained in the rules, including a ban on campaign contributions.

"The more we can engage the community and government to be more transparent, the more effective government can be, and will be," said Councilman Dave Greenspan, who is collaborating on the summit.

Cuyahoga County is primed for such discussions, Greenspan said, because of a wide-ranging corruption investigation that resulted in more than 50 public officials and contractors pleading guilty to bribery-related crimes.

"Any time the county can take a leading role in an issue as important as this, it's something we should take advantage of," he said.

The July summit, free and open to the public, will include government officials, business leaders, attorneys, computer experts, journalists and community activists. And Sebian, a full-time community organizer, hopes it will achieve four goals: to decide what open government means in Cuyahoga County, to create a measurement system to hold government accountable for transparency, to agree on ways to keep the conversation going and to designate an organization to keep tabs on the goals.

The first day will focus on experts who will share best practices from other places. The second day will include breakout work groups to create concrete plans.

"This project has been evolving," Sebian said. "We started out with an idea, that we as citizens need to step up to the plate ourselves to be better-engaged, better-educated and more-effective partners in solving the challenges our community faces."

Editorial: Mistakes require a do-over of the Sowell trial

From The Plain Dealer, Cleveland

Declare a mistrial. Begin anew. And do it right.

Cuyahoga County Common Pleas Judge Dick Ambrose, in his well-intentioned but erroneous decision to hold part of the jury selection in the Anthony Sowell murder trial behind closed doors, violated well-established law on what is required, including a 2010 U.S. Supreme Court ruling.

If he goes ahead with the trial in the face of such an obvious error, Ambrose almost guarantees a successful appeal, which would mean another trial, hot on the heels of the most expensive taxpayer-funded defense in county history: nearly $600,000 and counting. And that's before jury selection is complete and testimony begins.

That isn't fair to the public. It isn't fair to the relatives of the 11 women whom Sowell allegedly killed. And it appears to violate the Sixth Amendment to the U.S. Constitution, which guarantees a public trial "in all criminal prosecutions."

At the very least, a judge must provide significant justification before slamming the courtroom door. Ambrose failed to do that. By reversing his prior orders on jury selection, he effectively acknowledged his mistake – a wakeup call to other judges who might seek to short-circuit public access while a jury is being seated.

Ambrose also sought to bar public access in other ways: Even though prosecutors and defense lawyers supported media coverage of the proceedings, Ambrose issued a blanket order June 21 banning reporters from identifying or quoting prospective jurors – a media muzzle the judge only partially loosened the next day.

These correctives are insufficient. The damage has been done.

Ambrose should acknowledge that he has tainted the proceedings, and put a stop to the trial before it proceeds any further. The public should not have to pay twice to prosecute Sowell.

Editorial: When is a CD not a CD?

From The Plain Dealer, Cleveland

Back in March, the burning legal question was, "What is a photocopier?"

It produced an exchange worthy of Abbott and Costello between Lawrence Patterson, the acting head of information technology at the Cuyahoga County Recorder's Office, and open-records lawyer David Marburger during a deposition session. Marburger has also represented The Plain Dealer.

Now, those who labor to keep public records from falling into the hands of the public have raised a new argument: that although a compact disc containing property records may appear to be a smooth, circular piece of plastic about a 16th of an inch thick, in reality it is thousands of individual pieces of paper.

When one duplicates a CD – a process that takes at most a few minutes and costs roughly 32 cents – the county argues that the result is not another CD. It's paper. You can't actually see it, but it's in there.

So at $2 per "page," a CD containing 100,000 page images should cost $200,000, the county reasons. Except that's not reasoning; that's robbery.

We live in a time when government needs money, but $199,999.68 profit on a 32-cent CD seems excessive. Especially when sharing vast numbers of public documents on CD is far more sensible than creating an expensive blizzard of paper. (Posting public records on the Internet would be better yet.)

The facts aren't on the county's side on this one. The law isn't, either: Open-records laws require a reasonable charge, commensurate with cost, for copying public records. And the Ohio attorney general ruled long ago that the charge for duplicating a microfiche containing multiple documents is the cost of the microfiche, not the documents.

So far, the taxpaying public in Cuyahoga County has spent $25,000 on lawyers to resist the obvious answer to a 32-cent question. Enough.

Trustees' private meeting not illegal, Gee says

OSU session violated Ohio law, attorney says; NCAA issues may have come up

From WBNS-10TV

More than half of The Ohio State University's trustees met privately for much of the day June 22 with other university officials, and board Chairman Leslie H. Wexner said NCAA compliance issues were discussed at some point.

Such discussions involving trustees in a closed meeting appear to be a violation of Ohio's public-meetings laws.

After Wexner told WBNS-TV (Channel 10, Columbus) during a break that compliance had been discussed, OSU President E. Gordon Gee said that no one should assume that compliance was discussed and that the meeting was not in violation of state laws.

Athletic director Gene Smith attended part of the meeting at the university's Thompson Library, but he would not comment on what was discussed.

Emerging from behind conference-room doors with a sign that said "This room CLOSED for special event," Gee said, "Smith was talking about some of the issues that we deal with as part of the institution. We'll call in other people over the next period of time."

Trustee Clark Kellogg, a former star basketball player at OSU, denied that compliance issues were discussed.

Gee described the meeting as a "strategy session" that he calls regularly to discuss the future of the university. Gee said they sometimes discuss personnel matters, and that's why he and university lawyers concluded that it was not a public meeting.

"We're talking about issues that affect the university in terms of its strategy," he said. "And that is not part of the board discussion. This is part of a strategy discussion."

Marion Little, a Columbus lawyer who specializes in public-access and records issues, said strategy discussions are not an exemption under state law.

"It looks like a public meeting squarely within the meaning of the Open Meetings Act," said Little, who represents The Dispatch, WBNS-10TV and other clients in public-access issues. "It's disappointing that the university excluded the public from this, particularly given the significant public interest in recent events at Ohio State."

Shelly Hoffman, the school's assistant vice president for media relations, said, "This was a gathering strictly of an information-seeking nature, with senior administrators briefing the board on strategic matters for the upcoming year. No board deliberations nor board actions were planned, nor did they take place."

Supreme Court won't hear newspaper appeal in open meetings dispute

From Gongwer News Service

The Ohio Supreme Court on June 22 let stand an appeals court decision that a newspaper contends provides school districts and other public bodies with "a gaping loophole" in the state's Open Meetings Act.

Justices voted 6-1 to reject a request from The Cincinnati Enquirer for review of a case involving a closed-door meeting of the Cincinnati Board of Education.

The 2009 meeting was called to discuss a proposal from a minority of Cincinnati City Council to defer a $2.5 million semi-annual payment the city owed to the district from a tax abatement granted for construction of Great American Ball Park and Paul Brown Stadium.

The Enquirer objected to what it charged was a violation of the Open Meetings Act and filed a lawsuit.

Although a trial judge determined the school board violated the law when it improperly entered into executive session, the 1st District Court of Appeals reversed the lower court.

In asking for Supreme Court review, the newspaper said the appellate decision was based on the assurance of board members that the private meeting "evolved into a mere 'fact finding' session with the school system's attorney. The newspaper challenged the appellate finding that the closed-door session did not constitute a meeting that should have been open to the public.

Justices voted not to accept the newspaper's appeal. Justice Terrence O'Donnell dissented.

Mansfield begins posting pending legislation on city website

From The Mansfield News Journal

A decision to overhaul the City of Mansfield's vicious and dangerous dog ordinances has spurred officials to begin regularly posting proposed legal measures on its website.

Law Director Dave Remy said draft language for ordinances scheduled to come up for city council's consideration during its voting meetings will be posted on the city council page of the city's website, as a link to "pending legislation."

Postings will occur Friday afternoons before city council meetings.

Voting meetings take place on the first and third Tuesday night of each month at 7:30 p.m., with discussion by city council the night before, during committee meetings and caucus. Once ordinances are approved by city council, those also will be posted as a link on the city council web page the day after city council votes.

The city's website is www.ci.mansfield.oh.us.

Murdoch's leap finds converts in Cannes as paywall use grows

From Bloomberg

Online news, video, and music providers are becoming increasingly open to charging for at least part of their content as paywall experiments by pioneers like London's Times show that some customers will pay.

Music-video streaming site Vevo, Huffington Post owner AOL Inc., and London's Independent newspaper said this month they may introduce paid subscriptions, joining The New York Times and London's Times in charging for online material. Making that pay will require careful execution and compelling content.

Paywall advocates have had some success convincing Internet readers to sign up for subscriptions. New York Times Co., which began charging heavy users of its namesake paper's website in March, has signed up more than 100,000 people for online subscriptions that start at $15 a month, it said in April. London's Times, owned by Rupert Murdoch's News Corp., had 80,000 paid online subscribers as of March.

"The mood is changing," said Charlie Beckett, the director of the Polis media research unit at the London School of Economics. "Murdoch and the New York Times have taken the leap, and that encourages people. It's still a leap."

Alex Hole, who manages The Times's digital strategy, said at the Cannes Lions media conference this week that the newspaper's paywall is "starting to see tangible returns."

Read The Full Story

ONA has member discounts with digital vendors

Two of the best-known players in digital content solutions are offering discounts to Ohio Newspaper Association members.


Press +

Press+ is a turnkey provider of online subscription systems. The Canton Repository is among the Ohio newspapers using Press+ to manage a customized, metered system where websites users pay a subscription fee after viewing a certain number of stories.

The company says that a carefully calibrated system can generate new revenue with little or no adverse impact on site visitors or digital advertising revenue and may even help generate new ad dollars since the "power users" who pay to subscribe can be a desirable audience.

Any accredited Ohio Newspaper Association member who launches with Press+ on or before September 1, 2011, will receive a 33% discount on the $3,500 set-up charge -- a saving of $1,155. Contact Press+ at 212-332-6408 or matt@mypressplus.com.

The business model of Press + is that it receives a percentage of subscription revenue in return for handling all aspects of the program, including secure payment. Participating newspapers have full access to subscriber data. Subscribers can manage online news subscriptions with a one-click payment system.

Press+ was founded by L. Gordon Crovitz, former publisher of the Wall Street Journal, and Steven Brill, founder of the "The American Lawyer" and Court TV. Brill and Crovitz recently took part in a Webinar on pay-content models for ONA members. They continue to lead the company after its recent sale to RR Donnelley Co.

You can learn more about Press+ at mypressplus.com.



DailyMe offers personalized content to news website users. Users see a content widget on the home page that is tailored to their interests based on what they view on your website. A user that, for example, clicks on a lot of high-school sports headlines will see those types of stories in the DailyMe module on the site home page. Another user who goes to business stories would most likely see those types of stories.

The DailyMe platform develops an interest profile of site users by analyzing user interactions with the site. The module pushes not only relevant stories but also targeted advertising.

DailyMe has no set-up charges. The company's business model is to share in revenue from the ads it serves to the module on the paper's site. Editors also have access to an "analytics dashboard" that provides data on the interests of site users. The module is written in JavaScript code that doesn't require local attention or maintenance.

Neil Budde, the president and chief product officer of DailyMe and former head of Yahoo! News, said ONA members who agree to carry the ad-supported module for a six-month minimum before the end of August will receive 90% of net ad revenue for the first three months and receive 50%, the typical revenue split, after that.

To learn more, contact Budde at (954) 628-3079, send email to neil@dailyme.com or go to dailyme.com.

Have newsrooms relaxed standards, sanctions for fabrication and plagiarism?

When the Chicago Sun-Times fired Paige Wiser for fabricating earlier this month, readers shared mixed reactions about whether the punishment was too harsh.

Wiser, who had been at the paper for 17 years, was let go after writing a "Glee Live!" concert review that included details about a song that was never performed and a song that she didn't stay at the concert long enough to hear. After her column ran, Wiser admitted that she left the concert early because one of her kids, who was at the concert with her, started to get sick.

"Suspension, yes. Firing, no," one reader commented in a Romenesko post about the incident. "This is a punishment wildly disproportionate to the crime."

Another commented: "To keep someone on staff who admits making up facts for a story no matter how superficial the story is would make me wonder if accuracy was even a consideration. In my opinion, the paper had no choice but to fire her."

In an informal and unscientific poll we conducted, 37 percent of readers said the firing was justified, while 41 percent said the Sun-Times overreacted and that a suspension would have been more appropriate for a longtime staffer.

The responses and reader comments renew attention to how news organizations handle plagiarism and fabrication cases and whether the standards have changed in recent years.

To get a better sense of this, I compiled a list of plagiarism and fabrication cases that shows the range of ways news organizations have responded when journalists such as Sari Horwitz, Maureen Dowd and Jayson Blair were caught plagiarizing. The responses range from firing reporters, to suspending them, to simply publishing a correction or note to readers.

When compiling the list, I found that many of the stories written about plagiarism and fabrication mention factors that news organizations may have considered when deciding how to respond. The factors include: the news organization's policy on fabrication/plagiarism, the severity of the offense, the reporter's tenure and track record at the organization, and any personal difficulties the reporter may have been dealing with at the time.

A Washington Post piece about Horwitz, for instance, said she had been helping her mother through difficult health issues around the time that she plagiarized. And a Romenesko post about Wiser quoted one of her colleagues as saying she was "under intense pressure, citing chronic headaches, a car accident in which she'd broken a finger, and an experience with vertigo while covering Oprah Winfrey's May 17 Farewell Spectacular." There were also several stories about Jayson Blair's struggle with bipolar disorder.

Read The Full Story

Blade's Most Wanted page leads to 200th arrest

From The Blade, Toledo

Northwest Ohio's fugitive task force has made its 200th arrest since The Blade began publishing its weekly Most Wanted page nine months ago.

About 50 of those turned themselves in, authorities said, often after seeing their own faces in the paper.

"It's been leaps and bounds over what we thought would happen," U.S. Deputy Marshal Rodney Hartzell said. "It's become a fantastic tool."

The Tuesday page, which offers a reward for information about the most elusive fugitives, has helped the task force arrest nearly six of those who have eluded authorities each week. The reward amount varies with the crime's severity and how useful the information is. Hartzell declined to give estimates of a typical reward.

The 200th fugitive arrested was Joseph Custer, 20, of Toledo. He was picked up June 15 on charges of burglary and eluding arrest. Authorities got an early morning tip that he was in the area of Western Avenue and arrested him there.

Weekly newspaper uses Dropbox to manage content

From The Missouri Press Association

Linda Ahern, publisher and editor of the Lee's Summit Tribune in Missouri, have been using online storage service Dropbox to produce their paper. She pays $99 a year for the service, but a basic use of the program is free.

"We've been using this for several years as our file share or server," she said. "(It) has a phone app and can be accessed from anywhere at anytime. We store all our files, photo's, articles, proof pages and pages to press, ad directory, links and fonts etc.

"We are a virtual office. Although I have a storefront, my writers, photographers and other freelancers work from home. Graphics now works in the office one day a week, but he starts the paper at home from dropbox.com.

"When Time Warner Cable and Comcast go down, we can still operate from our phones as a back up.

"I can work from my patio; last week, one of our proofers worked from a park from his iPod.

"Proof pages are dropped into dropbox, proofers proof, rename the PDF and drop the files back into the dropbox.

"Virtual offices are great; this is most productive."

A 2GB Dropbox is free. A 50GB box costs $9.99 per month and a 100GB box costs $19.99 per month.

NAA files amicus brief in case involving newsracks on sidewalks outside post offices

From NAA

The Newspaper Association of America filed an amicus curiae brief in June before the U.S. District Court for the District of Columbia Circuit, in a case challenging a U.S. Postal Service regulatory ban on expressive activity on postal campus sidewalks.

The Postal Service issued notices nationwide in fall 2010 demanding that newsracks be removed from USPS property. The notices coincided with a federal district court decision upholding the Postal Service ban on certain expressive activities on ingress-egress ("non-perimeter") sidewalks outside post offices.

Initiative & Referendum Institute v. U.S. Postal Service addresses First Amendment activities (solicitation of petition signatures) on interior postal sidewalks under the same regulation that USPS relies on to remove newsracks.

In September 2010, the district court granted summary judgment for USPS, finding no showing that a substantial number of interior postal sidewalks were public forums. It determined USPS did not have to prove the regulation narrowly tailored since it regulates speech in a nonpublic forum.

In October 2010, the ruling was appealed to the D.C. Circuit by the non-profit research institute that collects signatures for placement of initiatives on state ballots, and which first sued the Postal Service in June 2000.

Also joining the amicus brief were A.H. Belo Corp., Gannett Co. Inc., Journal Sentinel Inc., Lee Enterprises Inc., The McClatchy Co., The New York Times Co., The E. W. Scripps Co. and Stephens Media LLC.

The NAA brief explains why interior postal sidewalks may be characterized as public forums, emphasizing their historical use for First Amendment activity, and argued that, even if not public forums, USPS conduct toward unobtrusive speech is unreasonable, and First Amendment activities should be allowed consistent and non-interfering with the purpose and function of the property.

ABC releases first FAS-FAX reports under new standards

From Editor & Publisher

The complexities of the modern media landscape pose a number of challenges to advertisers and publishers seeking an objective measurement of a newspaper's audience. Moreover, it's not so much about the number of readers, but how engaged they are in the content and how they chose to receive that content. With readership migrating to online and mobile distribution, the Audit Bureau of Circulations (ABC) has made significant rule changes, which took effect with the May 3 release of the semiannual FAS-FAX reports, to reflect the advancements in content distribution.

The current reports cover the six-month period ending March 31. In prior reports, the top-line metric has been "Total Paid Circulation." This category no longer exists on ABC reports. The new top-line number is "Total Average Circulation," which consists of a publication's paid and verified print and digital editions. Total average circulation also includes any paid and verified branded editions.

Mike Lavery, president and managing director of ABC, told Editor & Publisher that discussions on modifying the reports began in mid-2008 after it became clear that digital platforms, as well as branded editions, were becoming increasingly important for newspapers. The ABC board met with a task force of publishers, advertisers, and agencies to come to an agreement on the new standards for qualifying and reporting newspaper media, and an Oct. 1, 2010 implementation date was set.

ABC took a page from its consumer magazine division, which successfully adopted the verified circulation category in 2006.

"It (verified circulation) was largely accepted and used by media buyers and publishers. It's intuitive for them, and it doesn't prohibit, in this case, newspaper publishers from continuing to receive revenues from things like sponsorships, as an example, but simply eliminates the need for ABC to audit against a financial trail on certain categories of circulation," Lavery said. "So, the verified circulation category largely reclasses what was 'other paid circulation' into verified. But it expands it a little bit too to include a couple new categories that really speak to provide, I think, a very good example of the board's support of how publishers are going to market, and that is targeting certain geographies and targeting certain demographies."

The verified category includes much of what used to be called "other paid circulation," as well as what the ABC defines as "requested copies," which can be paid or unpaid. According to Lavery, this "wantedness" is important to media buyers, advertisers, and marketers seeking to reach engaged consumers. This is the first reporting period that there is not a link between paying for the newspaper and calculating total circulation.

"If somebody doesn't pay for something, it doesn't necessarily mean that circulation or distribution isn't important to media buyers. It is. However, they need to have the transparency and reporting for it."

Read The Full Story

Americans regain some confidence in newspapers, TV news

Confidence still lags behind levels of trust seen through much of the 1990s and into 2003

From Gallup

Americans' confidence in newspapers and television news rebounded slightly in the past year, having been stuck at record lows since 2007. The 28% of Americans who express a great deal or quite a lot of confidence in newspapers and the 27% who say the same about television news still lag significantly behind the levels of trust seen through much of the 1990s and into 2003.

The findings are from Gallup's annual update on confidence in institutions, which found few other notable changes from last year.

Newspapers and television news rank 10th and 11th in confidence, respectively, among the 16 institutions tested. While the improvement for each is small in absolute terms, it could mark the beginning of the reversal of the trend seen in recent years. The Pew Project for Excellence in Journalism's annual report on The State of the News Media suggests that the state of the media improved in 2010 as content providers found new ways to meet the changing needs of their audiences as well as new revenue models.

Read The Full Story

Tablets beat PCs in media consumption

From Online Media Daily

As the latest device with the promise of gaining mainstream adoption, tablets have prompted a torrent of research on how people are using them and who's buying them. The latest, from the Online Publishers Association and research firm Frank N. Magid Associates, only serves to confirm the tablet as a media-centric platform.

According to the OPA study, virtually all (93%) of tablet owners use downloaded apps, about two-thirds check email and browse the Web, 58% play games and listen to music, half watch video and use it for social networking, 42% for reading books, and 31% to make purchases. By comparison, media interaction on smartphones is still taking place at lower rates.

When it comes to more specific types of content, about half get weather information, 41% local news, about one-third get sports, newspaper or magazine content, and one-quarter get financial information.

People also indicated a preference for doing various activities on a tablet versus a PC by a wide margin, including watching video and Web browsing. Most would rather read on a tablet than a dedicated e-reader like the Kindle.

But with potential advantages over PC and smartphones, one of the big questions has been how to monetize media on tablets. In that vein, the OPA study found that nearly half of tablet users would rather pay for apps with limited or no advertising. Eight in 10 app users have paid for apps (mostly games), spending an average of $53 in the last year. But paid apps account for only 26% of tablet apps downloaded overall.

The findings suggest people want different purchase options for paid content. Asked how they would like to buy newspaper, magazine or TV content, the majority selected one of the following choices in roughly equal proportions: bundled with an offline subscription, stand-alone subscription or one-time online purchase. Roughly a third of users said they weren't interested in buying one of the three types of content.

Read The Full Story

Advertising Section

My baby is ugly?!?

Chris Crawford


That is an interesting headline which likely grabs the attention and engages the ego of parents everywhere. Especially, if they think you are talking about THEIR kid. Now I will explain in what context I am using that phrase in this setting.

As the new Ad Director for the AdOhio subsidiary of ONA, this is my first opportunity to reach out to the ad directors and sales managers of the association’s membership through the Bulletin. Hopefully you find the information that we generate in the sales section insightful and applicable to you and your sales team.

I will be reaching out to many of you over the coming weeks and asking you for honest and constructive feedback on all the services my division provides you as members. In other words, I invite you to call my baby ugly – in a nice and constructive way. The Japanese call it the practice of “Kaizen” – or continuous improvement.  As the ad director, I hope to find ways to continually improve what we do in our day-to-day operations here, serving our member papers and websites.

I am excited to be working with Executive Director Dennis Hetzel and certainly praise and appreciate all the work that Walt Dozier and the team have done over the last 18 months or so.  My goal is to build on that foundation in the next year and become a more valuable and contributing part of your sales team and to our Ohio operations as whole.

Gannett expands daily deal program

From Street Fighting Mag

Gannett launched Deal Chicken last fall with little fanfare and in just one market, Phoenix, after several women from Gannett’s Republic Media – The Arizona Republic and azcentral.com – were “charged with dreaming up a new product that would appeal to them,” according to the site’s marketing. “Several meetings later, Republic Media had a new idea and a fun new name that had nothing to do with the newspaper but had everything to do with promoting local businesses and getting great deals for Valley residents.”

And now Deal Chicken is set to expand, with a recent announcement of growth into another Gannett market, Louisville, and many more chicks ready to hatch in the coming months.

According to paidcontent.org, Gannett CEO Craig Dubow recently told investors during their earnings call that the social media deals programs aren’t just for Gannett’s 80 community newspapers. The plan also calls for greater matching of hyperlocal community efforts tied to its TV broadcast stations as part of Gannett’s rebranding campaign emphasizing itself as a traditional media company with a digital core.

A somewhat locally diverse digital core at that: Gannett also runs GannettLocal, a “startup” begun just over a year ago to provide marketing tools for local companies; DoubleTake, another Groupon-y experiment; and Shop Local, a coupon and deals site they’ve apparently not connected to other local shopping deals.

As for Deal Chicken, it seems Gannett has the flock finally on the move. According to communications VP Robin Pence of Gannett: “What makes our offering unique is our long-established local presence and our ability to leverage Gannett’s local media properties,” she said in a prepped statement for the paper.

The site indicates that, following Louisville, Ky. in August, at least 67 other cities are on the docket for launch, from Sioux Falls, S.D., to Fort Myers, Fla.

2012: TV political ad buys predicted to hit $3B

From MediaDailyNews

TV political advertising spending could see rocketing growth next year, possibly climbing to just under $3 billion.

Moody's Investors Service says political advertising revenue for those pure-play broadcasters can expect gains of 9% to 18% over historically high political advertising levels seen in 2010, when spending on TV broadcasters got to $2.3 billion.

Previous estimates said President Barack Obama's re-election campaign could raise a record $1 billion in 2012 for all its political advertising efforts. A Republican candidate might get to those levels as well – looking to avoid the problems that Republican candidate John McCain got into in 2008.In 2008, Obama did not take federal funds, but McCain did. That meant a cap on the ability to spend ad money. Analysts believe the new Republican candidate will follow in Obama's footsteps – avoiding federal funds – all of which could escalate political advertising spending, of which the lion's share goes into television.

The ad push will be aided by recent changes in political TV advertising laws, such as loosening of corporate-backed political advertising. Moody's says small- and mid-size TV station groups – Barrington Broadcasting Group, Gray Television, Local TV, Nexstar Broadcasting and NVT Networks/New Vision – could be the better gainers from political spots.

Bigger TV groups – those in larger markets, such as Belo Corp. and Sinclair Broadcast Group – will witness smaller ad growth. Those groups have a broader list of TV marketers and larger revenues in many advertising categories.

Big battleground states – Florida, Pennsylvania, Ohio and Missouri – will see a lot of political advertising money, says Moody's. Overall, the investor-rating services says the windfall advertising dollars will be used to pay down station debt.

Auto dealers earmark 32% for Web media buys

From Online Media Daily

A decade ago, the nation's auto dealers were spending the lion's share of their ad budgets on newspapers and local magazines.

"Online spending was negligible," according to Kip Cassino, executive vice president at Borrell Associates.

Many local magazines have vanished, and newspapers have seen their print classified auto ad revenues plunge from $4.8 billion in 2001 to $1.2 billion last year. However, online media has absorbed much of the fallout, and now receives the bulk of auto dealers' ad dollars.

Indeed, dealers are now earmarking 32% of their budgets for online media buys, according to a new Borrell report authored by Cassino.

"The biggest beneficiaries are a few key players at the local level that serve dealerships with everything from listings, photos, leads, Web site development, keyword buys and search engine optimization," according to Cassino.

"It's difficult to sort all the players because of the various partnerships to share traffic, leads and content," he added. "But the most formidable players at the local level are the ones who sell directly to the dealers."

They include Autotrader.com, with revenues of $720 million last year; daily newspapers – including Cars.com – with online auto revenues of about $525 million; and local TV stations, with revenues of $300 million.

Other contenders include Vehix, Autobytel, Dealer.com, Source Interlink Media – Automotive.com and MotorTrend.com – eBay Motors and Yahoo Autos.

In Borrell's ongoing surveys of small and medium-sized businesses, auto dealers clearly have the highest interest in the Web among other local advertisers. They buy banners and listings principally from local newspapers' Web sites, but are also buying ads on local directory – "Yellow Pages" – sites, and local radio and TV sites.

"It's really not surprising, especially for the newspapers, TV and radio stations that have merely leveraged their existing sales relationships into online buys," notes Cassino.

As such, only 13% of auto advertisers said they did not plan to buy online banners, or listings from any local media company this year. That percentage is considerably smaller than for local retailers, health-care professionals and real-estate agents, who shun local sites at a higher rate.

Going forward, Borrell is forecasting a sevenfold increase in targeted banners, from $165 million in 2010 to $1.2 billion in 2015, and a 2.5-fold increase in video advertising, from $107 million to $263 million.

"While dealer advertising via video sounds like a great idea, we must note that $262 million is a virtual drop in the bucket when spread across all local markets," Cassino adds. "Video is a fantastic branding format, and we believe auto dealers won't see nearly as much branding value with fragmented audiences online as they see with mass audiences in television."

Local mobile ad spend to hit $2.8B by 2015

From NetNewsCheck

Local mobile ad spending in the United States is expected to hit $2.83 billion by 2015, an increase from its current level of $404 million, according to a new forecast released June 23 from research and consulting firm BIA/Kelsey.

Fueled by the rapid expansion of smartphone penetration, mobile is expected to become an increasing part of the digital advertising landscape. Total mobile ad spending is forecast to reach $4 billion by 2015.

The advancement of location-aware technology will help make mobile more attractive to advertisers targeting local markets. As a result, local is predicted to become an increasing portion of the total mobile ad spend, making up 70% of mobile ad dollars by 2015, BIA/Kelsey, said.

“Revenue will grow from not only ad volume, but also premiums placed on location-targeted ads,” Michael Boland, senior analyst and program director of BIA/Kelsey’s Mobile Local Media practice, said in a statement. “These premiums result from higher performance for locally targeted mobile ads when compared with non-local ads, due to higher relevance, immediacy and consumer buying intent, all of which are more prevalent in mobile than many other print and digital media.”

Survey: U.S. companies are losing 23% of online revenue to poor service

From Chain Store Age

Survey results released June 28 by online customer experience management firm Tealeaf and conducted by Econsultancy showed that nearly 23% of online revenue is lost annually by U.S. companies due to poor online customer experiences.

According to the findings, 18% of companies rate their understanding of the overall online customer experience as "poor" and 55% believe bad navigation is both the most common and serious problem plaguing customers. Just 3% of the companies surveyed believe they offer customers an "excellent" multichannel experience.

The survey of nearly 500 global senior business professionals revealed a limited understanding of the online customer experience. The majority of companies said they have "limited" or "no understanding" of why customers abandon a shopping cart (78%) or leave a site without converting (81%). Instead, most are reactive and rely on other channels to discover customer issues, with 76% most likely to learn about site problems as a result of calls to the customer service team or through customer emails.

"We're at the point where it's essential for businesses to maintain a competitive edge by gaining insight into site pain points and taking quick action to dramatically improve the customer experience," said Matt Raines, VP technology, Bluefly.com. "Failure to do so will render companies powerless in making strategic changes to the site and, over time, this could result in lost customers and lost revenue."

When asked to identify the single most common problem that customers might encounter on their websites, bad site navigation/poor "findability" was considered to be both the most common (57%) and most serious (55%) problem. Twenty-nine percent cited lack of information as the second most common and serious (31%) problem that might drive customers away from websites.

The divergent demographics of Groupon and Living Social

From e-marketer

Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in the geographies and demographics of their users, as well as their deployment of display and paid search advertising.

The comScore analysis found that LivingSocial had an edge among East Coast-based users, while Groupon had more of a foothold among Midwest and West Coast-based consumers. This may not be all that surprising as LivingSocial is headquartered in Washington, D.C., and Groupon is based in Chicago.

Beyond the geographic divergence, each provider appears to attract different types of users. comScore found that internet users under 45 leaned toward Groupon, while those ages 45 and older skewed more in favor of LivingSocial. Those ages 12 to 25 underindexed on usage of daily deal sites in general, but underindexed less strongly on Groupon. Both sites were used by women more than men.

But Nielsen found the opposite age skew when it examined the sites’ demographics in March 2011. That analysis found that 33% of LivingSocial visitors were ages 21 to 34, compared to 25% for Groupon, while 51% of LivingSocial visitors were ages 35 to 64, vs. 57% for Groupon.

Read The Full Story

Ten brands that will disappear in 2012

From Business Insider

  1. Sony Pictures
  2. A&W Restaurants
  3. Saab
  4. American Apparel
  5. Sears
  6. Sony Ericsson
  7. Kellogg's Corn Pops
  8. MySpace
  9. Soap Opera Digest
  10. Nokia

Each year, 24/7 Wall St. regularly compiles a list of brands that are going to disappear in the near-term.

Last year’s list proved to be prescient in many instances, predicting the demise of T-Mobile among others.

In late May, AT&T and Deutsch Telekom announced that AT&T would buy T-Mobile USA for $39 billion. The deal would add 34 million customers to the company and create the country’s largest wireless operator.

Other 2010 nominees – including Blockbuster – bit the dust, while companies such as Dollar Thrifty are on the road to oblivion.

Last September, after finally giving in to competition from Netflix and buckling under nearly $1 billion in debt, Blockbuster filed for Chapter 11 bankruptcy protection. In April of this year, Dish Network acquired the company for $320 million.

Car rental chain Dollar Thrifty is still entertaining buyout offers from Avis and Hertz. On June 6, the embattled company recommended that its shareholders not accept Hertz’s recent offer, valued at $2.24 billion, or $72 a share.

Meanwhile, on June 13th, Avis Budget announced that “it had made progress in its discussion with the Federal Trade Commission regarding its potential acquisition” of the company. Although Dollar Thrifty can remain choosy, a sale is a matter of when, not if.

We also missed the mark on a few companies. Notably, Kia, Moody’s, BP, and Zale appear to be doing better than we expected.

Brands that have stood the test of time for decades are falling by the wayside at an alarming rate.

For instance, Pontiac – a major car brand since 1926 – is gone, shut down by a struggling GM. Blockbuster is in the process of dismantling, after it once controlled the VHS and DVD markets. House & Garden folded after 106 years. It succumbed to the advertising downturn, a lot of competition, and the cost of paper and postage.

Its demise echoed the 1972 shutdown of what is probably the most famous magazine in history: Life.

That was a long time ago, but it serves to demonstrate that no brand is too big to fail if it is overwhelmed by competition, new inventions, costs, or poor management.

This year’s list of The Ten Brands That Will Disappear takes a methodical approach in deciding which brands will walk the plank.

The major criteria were as follows: (1) a rapid fall-off in sales and steep losses; (2) disclosures by the parent of the brand that it might go out of business; (3) rapidly rising costs that are extremely unlikely to be recouped through higher prices; (4) companies which are sold; (5) companies that go into bankruptcy; (6) firms that have lost the great majority of their customers; or (7) operations with rapidly withering market share.

Each of the ten brands on the list suffer from one or more of these problems. Each of the ten will be gone, based on our definitions, within 18 months.

States near tobacco deal

Cigarette makers, arguing '98 pact favors small rivals, could recoup $2 billion

From The Wall Street Journal

Big cigarette makers could recoup $2 billion under a proposed deal with state attorneys general to resolve a long-running dispute over payments required by the landmark 1998 tobacco settlement.

Negotiators for Altria Group Inc.'s Philip Morris USA and other tobacco companies have reached a tentative deal with officials representing the 46 states that signed the 1998 Master Settlement Agreement, say people familiar with the matter.

The accord would allow big tobacco companies to keep part of the money they have withheld from states or otherwise disputed under the 1998 pact, under which they agreed to pay more than $200 billion to help states recover the costs of treating sick smokers.

States and the companies have battled over $7.1 billion that the companies argue they shouldn't have to pay on sales from 2003 through 2010. The dispute revolves around the companies' contention that they have lost business because states haven't adequately sought payments from smaller competitors not party to the 1998 pact.

The bigger companies say some of those rivals enjoy cost advantages that allow them to sell cigarettes at lower prices, luring more customers in a sluggish economy. The states maintain that their authorities have done what is required under the 1998 pact.

Under the new deal, cash-strapped states would collect several billion of the disputed dollars. The deal also would rewrite rules related to how states collect fees and taxes from smaller companies that haven't joined the 1998 settlement.

It's not clear whether the new deal will pass muster. The parties won't start drafting a final deal unless a "critical mass" of states and firms sign a memorandum of understanding detailing terms, according to a copy of the memorandum reviewed by The Wall Street Journal.


The Newspaper Association of America on June 29 announced that its board of directors has appointed Caroline H. Little – a seasoned newspaper executive who has led innovative digital publishing companies – to serve as the association’s president and CEO, effective Sept. 6, 2011. Little succeeds John F. Sturm who led the association for 16 years and previously announced his retirement. Little, 51, draws upon more than 25 years of executive and legal experience, serving most recently as CEO, North America of Guardian News and Media Ltd., where she oversaw all U.S. operations, including the digital news media properties guardian.co.uk and ContentNext Media Inc. (operators of paidContent.org) from 2008 to 2011.

Robert Long, executive vice president for The (Cleveland) Plain Dealer announced on June 13 he will be retiring at the end of the year. Long has spend 46 years with the newspaper, serving as executive vice president for the last 20.

The North Dakota Newspaper Association Education Foundation seeks donations to help employees of the Minot Daily News who were victims of massive flooding by the Souris River in North Dakota. Sixteen employees of the Ogden-owned newspaper have lost their homes or had their homes severely damaged. Donations may be sent to NDNA Education Foundation, 1435 Interstate Loop, Bismarck, N.D. 58503.

Doug Crews, executive director of the Missouri Press Association, forwarded a thank you letter to The Ohio Newspapers Foundation from Mike Beatty, publisher of the Joplin Globe. The letter was addressed to all who donated to the Missouri Press Joplin Globe relief fund for employees at the Globe following the May 22 tornado. Crews noted that the relief fund has collected $63,000 to date which has helped 33 families.

Responding to positive feedback in the current Major League Baseball season, The Associated Press will expand an initiative aimed at member news organizations by offering them optional leads on all NFL and college football post-game stories that will focus on the losing teams. As with baseball, these leads will be filed in addition to the regular top that highlights the winning team. The expansion of AP's "Hometown Leads," an initiative of special value to newspapers that do not staff away games, was announced June 23 at the annual convention of Associated Press Sports Editors in Boston.

Google has launched a free mobile website building tool as an extension to its existing Google Sites service, according to Read Write Web. Like its big brother, which is designed to let anyone create a professional, template-driven webpage in minutes, the new mobile service is just as painless to use. It's also completely free.

The Hoosier State Press Association Foundation is offering ONA members free 2x4 summer reading ads promoting use of the newspaper and the library. One even suggests a summer subscription to a newspaper with room for contact information. Download the free ads via the home page of the Foundation's website.

Twitter has been seen as a great source for relaying and finding information. Now Twitter has given us even better guidance for using the service and its features in order to help more stories reach more people. With a new site called Twitter for Newsrooms, users will find a wealth of information from ways to verify sources to the "accepted" standards for embedding Tweets into your stories. Many of the links inside of Twitter for Newsrooms will take you to the Twitter Help Center, where deeper explanations are given for Twitter's guidelines for use of tweets.

John Robinson, editor of the News & Record in Greensboro, N.C., has offered to ASNE members a Twitter quick-start guide. He explains why he thinks it is important for editors to use Twitter and provides a starter list of journalists and educators for the "un-Twittered" to follow.


Seeking writer/reporter for tri-county area with emphasis on Mason County, W.Va. Reporter will work out of Point Pleasant Register office. Contact: Stephanie Filson, managing editor, at: sfilson@heartlandpublications.com.

Freelance Sports Writers
ThisWeek Community Newspapers and ThisWeek SPORTS.com are now accepting resumes from freelance sports writers. For more information contact sports editor Lee Cochran at lcochran@thisweeknews.com.

View Jobs and Other Classifieds